Baby and family creators for Spark Ads and partnership ads
Run ads from baby and family creators' own accounts. Prices are per post per 30 days; you pay that plus Rateful's Ad Access fee of 10% (at least $10).
Baby and family creators open to ads
Questions brands ask about whitelisting
What is creator whitelisting?
Whitelisting, also called partnership ads or Spark Ads, means a creator lets a brand run paid ads that show the creator's name and photo instead of the brand's. The brand pays for the ads and picks who sees them in its own ad account. The creator gives a code for each post and never shares a password.
How does Ad Access work on Rateful?
Pick a creator, the posts and the length, describe your product and your ad, and pay through Rateful. Rateful holds the money, asks the creator to approve, collects the TikTok Spark Ads code or Meta partnership ad code and emails it to you. The creator is paid at the start of each 30 days once the code works.
What does it cost?
The creator's price per post per 30 days (60 days is 2 times, 365 days is 8 times), plus Rateful's Ad Access fee of 10% (at least $10), charged again on each renewal. The exact total is shown before you pay. If the creator passes or never sends the code, you're refunded in full.
Can I make my own ads in the creator's name?
Only ads the creator approves, for a product they've used, when they keep those two rules on (the default). Each new ad goes to the creator for a yes first. Meta access to a creator's whole account isn't offered yet.
Which products can't run?
On TikTok, every category TikTok's branded content policy bans or restricts, including weight loss, CBD, telehealth, supplements, alcohol, energy drinks and gambling. Each creator can block more categories on any platform.