Top TikTok Shop beauty and skincare brands for affiliates

The 100 biggest of 4,177 beauty and skincare brands that sell on TikTok Shop through affiliate creators, ranked by estimated sales in the 30 days to Nov 6, 2026. Tap a brand for its best sellers, commission rates and how to start selling it.

The biggest beauty and skincare brand on TikTok Shop that sells through affiliate creators is medicube US Store, with about $30.4M in sales in 30 days, 85% of it through affiliate creators.

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Beauty and skincare brands ranked

Estimated TikTok Shop sales in the 30 days to Nov 6, 2026. Brands with at least 20% of sales through affiliate creators.
#	Brand	30-day sales	Via affiliates	Growth	Commission
1	medicube US Store	$30.4M	85%	-35%	up to 17%
2	Dr.Melaxin	$10.1M	95%	-29%	up to 25%
3	Tarte Cosmetics	$7.26M	90%	-21%	up to 20%
4	BASED	$5.94M	61%	+17%	up to 20%
5	BellaVitashop	$5.11M	94%	+6%	up to 15%
6	Shark Beauty	$4.82M	93%	-80%	up to 18%
7	Bare Anatomy Haircare	$4.64M	99%	-16%	up to 20%
8	MYS Scents	$3.68M	76%	+10%
9	e.l.f. Cosmetics	$3.23M	90%	+33%	up to 15%
10	QAWAFI	$3.03M	98%	+23%	up to 15%
11	M.A.C Cosmetics Store	$2.84M	98%	-29%	up to 19%
12	BEAUTYHOUSE.COM	$2.82M	84%	-14%
13	MERACH	$2.79M	91%	+89%	up to 12%
14	Chemist at Play	$2.73M	96%	+36%
15	Secret Oud	$2.68M	89%	-24%
16	Sephora	$2.68M	96%	-71%
17	Bella All Natural	$2.66M	88%	-20%	up to 30%
18	wavytalk	$2.63M	92%	+60%	up to 7%
19	SUNGBOON EDITOR	$2.36M	94%	-8%
20	ThePerfumeSpot	$2.35M	36%	+18%	up to 18%
21	Hismile US	$2.28M	81%	-20%
22	Dr. Groot Hair	$2.26M	74%	-5%	up to 21%
23	Gopure	$2.16M	93%	-42%	up to 20%
24	Color Wow Hair	$2.12M	90%	-45%	up to 19%
25	DS Laboratories	$2.12M	97%	+12%	up to 20%
26	FragranceNet	$2.07M	69%	+83%	up to 15%
27	Wonderskin	$2.03M	98%	-31%
28	Truly Beauty	$1.88M	99%	-8%	up to 21%
29	INIA Official	$1.88M	84%	-25%	up to 15%
30	DR DENT	$1.81M	99%	-5%	up to 15%
31	Oudware	$1.78M	79%	+8%	up to 17%
32	TYMO-BEAUTY	$1.76M	90%	+73%	up to 10%
33	epais	$1.72M	100%	-12%	up to 16%
34	Biodance Store US	$1.65M	87%	+3%	up to 15%
35	Clinique Store	$1.59M	96%	+95%
36	Curvlife	$1.56M	90%	-8%	up to 17%
37	Anua Store US	$1.51M	98%	-7%
38	Fragrant Villa	$1.45M	85%	-22%	up to 12%
39	Dr.Althea US	$1.44M	96%	+11%	up to 15%
40	Dr. Squatch	$1.38M	53%	+256%	up to 15%
41	Ulta Beauty	$1.38M	88%	-20%	up to 13%
42	CYKLAR	$1.38M	96%	+3%
43	Laka US	$1.37M	92%	-12%
44	ONE SIZE BEAUTY	$1.36M	94%	+30%
45	Intense Oud	$1.36M	71%	-44%
46	Y CZ	$1.35M	92%	+45%
47	Fenty Beauty	$1.35M	84%	-81%
48	Style Rule	$1.33M	87%	+42%
49	O Positiv	$1.29M	94%	-2%
50	COSRX US	$1.26M	87%	+3%
51	SKIN1004 US	$1.26M	85%	-13%
52	JIYU	$1.21M	91%	-11%
53	Laura Geller Beauty	$1.19M	90%	-54%
54	Qure Skincare	$1.18M	86%	-38%
55	missha.official	$1.18M	98%	-9%
56	GuruNanda LLC	$1.18M	78%	+12%
57	Kitsch	$1.16M	72%	-35%
58	BIOHEAL BOH	$1.15M	92%	-69%
59	ATOPSKINS.US	$1.12M	100%	+2%
60	UCANBE Official	$1.12M	100%	-61%
61	Dossier Perfume	$1.11M	63%	+11%
62	simplymandys	$1.11M	26%	+99%
63	Dr.G USA	$1.10M	99%	+242%
64	The Estée Lauder Store	$1.08M	95%	+35%
65	Point of View Beauty	$1.04M	77%	+83%
66	SHEGLAM HAIR US	$1.03M	97%	-13%
67	Bask and Lather Co	$998K	72%	-22%
68	DRMTLGY Shop	$997K	60%	-7%
69	Her Fantasy Box	$959K	79%	+14%
70	EXPRESSIONS US	$945K	90%	-16%
71	CEELIKE & MSDRWIKEY Oral Care	$934K	97%	+62%
72	ASSEEK-US	$909K	99%	+24%
73	CEELIKE Global	$907K	96%	+27%
74	Peter Thomas Roth Labs	$905K	96%	-9%
75	d'Alba Piedmont	$886K	85%	+12%
76	Cofier Lashes	$868K	78%	-11%
77	L’Oréal Paris	$843K	99%	+13%
78	Saltair	$819K	93%	-9%
79	HZ Life	$798K	97%	+28%
80	Impress	$798K	97%	+463%
81	The Ordinary Store	$797K	94%	+17%
82	ForChics	$788K	99%	+27%
83	Mighty Life	$787K	99%	+22%
84	Bio Ionic	$778K	95%	-58%
85	BeetlesGelPolish	$773K	86%	-5%
86	Caramela Beauty	$756K	96%	-33%
87	Laneige US	$725K	99%	-37%
88	VT Cosmetics US	$716K	98%	-21%
89	SKINTIFIC US Store	$709K	94%	+23%
90	HomeBuddy	$705K	86%	+37%
91	ongredients US	$703K	29%	+326%
92	COVERGIRL	$700K	83%	+813%
93	ONAIL	$695K	73%	-47%
94	Game Of Spades	$693K	71%	-35%
95	Crowned Skin	$690K	73%	-11%
96	RootLabs	$685K	100%	-11%
97	Oudlash	$684K	75%	+43%
98	LYS Beauty	$678K	97%	-19%
99	Phlur Fragrances	$671K	66%	+58%
100	KEYYOU SHOP	$666K	96%	-11%

Estimates from TikTok Shop shop and product data gathered by Rateful. Commission is the highest TikTok Shop listed on each brand's best sellers, where we have them. Not figures from the brands.

Fastest-growing beauty and skincare brands

Brands with at least $10K in 30-day sales, ranked by growth against the 30 days before. Getting in early with a growing brand is the easiest way to sell before every other creator does.

Growth in estimated TikTok Shop sales, the 30 days to Nov 6, 2026 against the 30 days before
#	Brand	30-day sales	Via affiliates	Growth
1	Novatekus	$61.4K	32%	more than 10x
2	CNMOFAXIN DIRECT	$67.8K	89%	more than 10x
3	Marrero Care	$13.5K	29%	more than 10x
4	DUST FREE	$33.8K	100%	more than 10x
5	AirWeGlow	$24K	86%	more than 10x
6	FrareoRodi	$28.4K	22%	more than 10x
7	Mayouyou Hair Care	$105K	26%	more than 10x
8	Twilight Tint	$20.9K	36%	more than 10x
9	Bumble and bumble	$34.3K	85%	more than 10x
10	hagirl Beauty	$26.3K	92%	more than 10x
11	Future Society	$13.4K	95%	more than 10x
12	Bouldon Healthy US1	$10.5K	69%	more than 10x

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Questions creators ask

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Where does this brand list come from?

Rateful gathers TikTok Shop shop and product data: each brand's estimated sales, how much of them came through affiliate creators, and the commission it lists on its best sellers. Updated November 2026. The numbers are estimates, not figures from the brands.

Brands in other niches

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