TikTok Shop creator rates
What TikTok Shop creators on Rateful ask for one video, from their own rate cards. Updated Nov 12, 2026.
How much does a TikTok Shop creator charge for one video?
The median is $145 for one TikTok Shop video, across 312 creators on Rateful with a public price. Prices run from $120 to $1,000.
That's the price for a single video. Rate cards can also list bundles of several videos, paid ad usage and Spark Ads codes, each priced separately.
Rates by niche
Among niches with 5 or more priced creators, the median for one video runs from $140 (fashion) to $180 (beauty and skincare).
| Niche | Median | Lowest | Highest | Creators |
|---|---|---|---|---|
| Beauty and skincare | $180 | $140 | $950 | 47 |
| Health and wellness | $175 | $145 | $500 | 21 |
| Home and kitchen | $160 | $140 | $375 | 15 |
| Fitness | $175 | $170 | $500 | 9 |
| Jewelry | $143 | $120 | $500 | 8 |
| Fashion | $140 | $140 | $275 | 26 |
| Pets | $145 | $145 | $225 | 10 |
| Baby and family | $145 | $140 | $350 | 25 |
| Tech and gadgets | $165 | $145 | $850 | 17 |
| Food and drinks | $145 | $140 | $750 | 18 |
| Deals and finds | $145 | $145 | $1,000 | 55 |
Not enough creators yet (fewer than 5) for cars and auto.
Rates by follower count
Creators with under 10K followers ask a median of $145 for one video, and creators with 10K to 50K followers ask $170.
| Followers | Median | Lowest | Highest | Creators |
|---|---|---|---|---|
| Under 10K followers | $145 | $120 | $950 | 266 |
| 10K to 50K followers | $170 | $140 | $500 | 15 |
Not enough creators yet (fewer than 5) for 50K to 100K followers, 100K to 500K followers, 500K or more followers.
How these numbers work
- Each number is the price a creator asks for one TikTok Shop video on their Rateful rate card. It's what they ask, not what a brand paid.
- Only creators who finished their Rateful profile and show prices on their public page count. Test accounts are left out.
- Rate cards start from Rateful's suggested price for the creator's monthly TikTok Shop sales and niche. Each creator can change theirs at any time.
- Niche is the creator's main niche on Rateful. Followers are the creator's follower count, from TikTok or as the creator entered it, counted only when their page shows it.
- The median is the middle price, so one very high or very low price doesn't move it much. Lowest and highest are the ends of the range.
- Any group with fewer than 5 creators shows no number. The numbers are worked out again every few minutes. This page was updated Nov 12, 2026.
You can quote these numbers with a link to this page: "TikTok Shop creator rates, Rateful, Nov 12, 2026".
Questions people ask
How much does a TikTok Shop creator charge for one video?
The median is $145 for one TikTok Shop video, across 312 creators on Rateful with a public price. Prices run from $120 to $1,000.
Do TikTok Shop creator rates differ by niche?
Among niches with 5 or more priced creators, the median for one video runs from $140 (fashion) to $180 (beauty and skincare).
Do creators with more followers charge more?
Creators with under 10K followers ask a median of $145 for one video, and creators with 10K to 50K followers ask $170.
How are these numbers worked out?
Rateful takes the price for one TikTok Shop video from the rate card of every creator who finished their profile and shows prices on their page, then reports the median and the lowest and highest price. Groups with fewer than 5 creators show no number. Test accounts are left out.
Book a creator, or set your own rates
Brands can see each creator's starting price and book from their page. Creators get a free rate card and an AI manager who quotes it for them.