TikTok Shop beauty and skincare brand · Beauty & Personal Care
Ulta Beauty TikTok Shop affiliate program
Yes, heavily. About 88% of Ulta Beauty's estimated $1.38M in TikTok Shop sales in the 30 days to Nov 6, 2026 came through affiliate creators' videos and LIVEs. Ulta Beauty lists 13% affiliate commission on 6 of its 12 best-selling products on TikTok Shop.
Ulta Beauty by the numbers
- $1.38M
- estimated sales, 30 days
- 88%
- of sales through affiliate creators
- 43,790
- items sold, 30 days
- $31.57
- average selling price
- -20%
- sales on the 30 days before
- 918
- products on sale
- 13%
- affiliate commission on top products
- Affiliate creators 88%
- The brand's own TikTok account 6%
- Its shop page 7%
Estimates from TikTok Shop data for the 30 days to Nov 6, 2026, when Ulta Beauty ranked #42 by sales in Beauty & Personal Care. Not figures from Ulta Beauty.
Ulta Beauty's best sellers and their commission
Across these products, videos drove about 84% of sales and LIVE about 13%, so short videos are the way in.
Commission is what TikTok Shop listed for affiliates on Nov 10, 2026. Brands change rates, and some offer more to creators they invite.
How to sell Ulta Beauty on TikTok Shop
- Make sure your TikTok account has TikTok Shop affiliate access.
- Open Ulta Beauty's store and add the products you want to your showcase. Start with the ones paying 13%.
- Ask for a free sample in TikTok Shop's affiliate center. Many brands send one to creators whose videos fit.
- Post videos with the product linked. You earn commission on every sale they drive.
- Want a flat fee on top? Pitch Ulta Beauty directly. Sam, Rateful's AI manager, writes the pitch, answers the replies at your rates, and gets a deposit before you post.
Get paid deals from Ulta Beauty and brands like it
Sam is Rateful's AI manager. Sam pitches beauty and skincare brands like Ulta Beauty for you, answers their replies at your rates, and gets a deposit before you post. Rateful takes 0% of creators' deals.
Get Sam to pitch Ulta Beauty for youCreators who sell beauty and skincare on TikTok Shop
- Glowwithobehi@glowwithobehi
- Isabel Hernandez@isabels_flores
- Nisha|Beauty&Lifestyle@glowwithnisha
- klaysensei@klaysensei
- Febisola iris@febisola_iris
- Self love+ beauty ❤️@josietessa
Is Ulta Beauty your brand? Find creators who could sell it, or see every beauty and skincare creator.
Ulta Beauty affiliate questions
Does Ulta Beauty have a TikTok Shop affiliate program?
Yes, heavily. About 88% of Ulta Beauty's estimated $1.38M in TikTok Shop sales in the 30 days to Nov 6, 2026 came through affiliate creators' videos and LIVEs. Creators with TikTok Shop affiliate access can add Ulta Beauty's products to their showcase and earn commission on every sale.
What commission does Ulta Beauty pay affiliates?
Ulta Beauty lists 13% affiliate commission on 6 of its 12 best-selling products on TikTok Shop. Rates are set per product and can change, so check the product in TikTok Shop's affiliate center before you post.
How much does Ulta Beauty sell on TikTok Shop?
About $1.38M in the 30 days to Nov 6, 2026, across about 43,790 items at an average of $31.57, down 20% on the 30 days before. These are estimates from TikTok Shop data, not figures from Ulta Beauty.
How do I become a Ulta Beauty affiliate?
Open Ulta Beauty's TikTok Shop store, add the products you want to sell to your showcase, and post videos or go LIVE with them. Many brands also send free samples to creators who ask through TikTok Shop. For a paid deal on top of commission, pitch the brand directly: on Rateful, Sam, your AI manager, writes the pitch and answers the replies at your rates.
Brands like Ulta Beauty
Numbers are estimates from TikTok Shop shop and product data gathered by Rateful for the 30 days to Nov 6, 2026. Rateful isn't affiliated with Ulta Beauty. Is this your brand? Email hello@rateful.ai to correct or remove this page.