Top TikTok Shop baby and family brands for affiliates

The 100 biggest of 2,090 baby and family brands that sell on TikTok Shop through affiliate creators, ranked by estimated sales in the 30 days to Nov 3, 2026. Tap a brand for its best sellers, commission rates and how to start selling it.

The biggest baby and family brand on TikTok Shop that sells through affiliate creators is Bedlore, with about $2.29M in sales in 30 days, 89% of it through affiliate creators.

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Baby and family brands ranked

Estimated TikTok Shop sales in the 30 days to Nov 3, 2026. Brands with at least 20% of sales through affiliate creators.
#	Brand	30-day sales	Via affiliates	Growth	Commission
1	Bedlore	$2.29M	89%	+61%	up to 15%
2	Baby Trend Inc	$2.23M	97%	-4%	up to 8%
3	Momcozy	$1.75M	89%	+11%	up to 11%
4	tonies US	$664K	75%	+45%	up to 12%
5	Hahaland	$490K	87%	-1%	up to 16%
6	JOYRACER	$487K	88%	-2%	up to 7%
7	BQUGZS	$479K	93%	+9%	up to 14%
8	QD EDUKIDS US	$475K	93%	+46%	up to 17%
9	Harppababy.us	$397K	94%	-53%	up to 10%
10	fanfu toy tool	$392K	93%	+76%	up to 11%
11	Ninja Blast	$388K	99%	-21%	up to 11%
12	GOMYMO	$378K	97%	+90%	up to 8%
13	Driving Time	$376K	93%	-3%	up to 15%
14	Jarmelo	$304K	94%	+62%	up to 11%
15	Grownsy	$290K	87%	-35%	up to 8%
16	KOKODI	$290K	99%	-31%	up to 12%
17	BabyBond Store	$286K	95%	+35%	up to 7%
18	Gotoofun	$248K	96%	-44%	up to 10%
19	Educational Insights	$238K	92%	-8%	up to 17%
20	Do Or Drink	$234K	98%	+116%	up to 16%
21	REDWOON Baby & Kids	$233K	95%	+29%	up to 14%
22	ShopAtShowcase	$232K	99%	-25%	up to 17%
23	Taleco Gear	$232K	98%	+7%
24	zurutoys	$222K	96%	-58%	up to 17%
25	Umatoll shop	$217K	97%	-2%	up to 11%
26	JMMD	$213K	89%	-49%	up to 6%
27	8 Sheep Organics	$212K	100%	-29%	up to 15%
28	Lucky Egg US	$211K	98%	-14%	up to 11%
29	BuildBoat	$200K	78%	+30%	up to 10%
30	Mompush US	$200K	97%	-65%	up to 12%
31	Dripex Baby	$196K	95%	-11%	up to 8%
32	Qawtor Toy	$196K	88%	-11%	up to 11%
33	TIMETOME US	$195K	92%	+59%
34	Artis Critter	$190K	39%	+569%	up to 8%
35	Baby Fashion	$182K	95%	-47%	up to 12%
36	ENYAMUSICOfficialFlagship	$180K	91%	+36%	up to 6%
37	Bolderglow	$178K	97%	+16%	up to 11%
38	COSMOSSURGE	$175K	73%	-20%	up to 3%
39	Kidoz Toys	$173K	92%	+12%
40	Talgickidtoy	$170K	98%	+123%
41	Abacus Brands	$169K	89%	+56%	up to 20%
42	Oddly Satisfying	$168K	99%	-47%	up to 11%
43	BEiREG	$165K	96%	+8%
44	Garvee JoyRide Store	$164K	87%	-20%
45	Jazwares	$162K	98%	-4%
46	Pawtoto	$161K	74%	flat
47	BrickJoy	$161K	96%	-22%
48	Chilling Home	$160K	99%	-9%
49	Liberal Tears	$159K	99%	more than 10x
50	Costzon	$159K	96%	+33%
51	World Tech Toys 2.0	$158K	96%	-8%
52	Lumolands	$155K	96%	+100%
53	Winktoy	$154K	83%	+168%
54	Skillmatics	$152K	99%	-39%
55	MeiBaby & Kids	$149K	85%	+29%
56	ANPABO	$146K	95%	-19%
57	Torlam	$142K	94%	+5%
58	Dr.Isla	$138K	96%	+25%
59	UBAUWU	$137K	89%	+30%
60	Babamoon Baby Boutique	$136K	93%	-20%
61	Babeside	$132K	92%	-1%
62	We're Not Really Strangers	$130K	84%	+12%
63	Luna Bean	$130K	99%	+4%
64	Cochildor	$129K	67%	+11%
65	morefeel	$128K	99%	+292%
66	JoySpot Official	$127K	98%	+37%
67	NETNEW TOYS	$126K	80%	-11%
68	HeimiliToys	$123K	93%	-42%
69	Spin Master	$123K	98%	-6%
70	Coodootoys	$123K	97%	+102%
71	Tonecheer US Shop	$123K	97%	-43%
72	PlayMonster Toys & Games	$123K	86%	+54%
73	Orzbow	$122K	93%	+12%
74	Joycat Toys	$118K	98%	+11%
75	Joyreal Toy	$117K	96%	+1%
76	Larex	$117K	99%	-71%
77	First Ride On	$116K	86%	-50%
78	Baby Brezza	$114K	98%	-33%
79	Canrulo Baby & Kids Fashion	$111K	89%	-21%
80	Lyrically Correct	$111K	86%	-23%
81	LUDIGO TOYS	$111K	98%	+191%
82	Munchkin	$109K	87%	-29%
83	Crayola	$109K	99%	more than 10x
84	XIAUN STORE	$108K	100%	-2%
85	ZipString	$108K	69%	+71%
86	SODAY Cooksy	$107K	97%	-21%
87	Build Pop	$105K	96%	+30%
88	BYTEWAR	$104K	100%	+82%
89	MomMed	$104K	98%	-66%
90	Rebirth Doll Baby Toy Store	$102K	80%	-13%
91	Moonkatt com	$102K	81%	+16%
92	6KU Ride	$102K	84%	-33%
93	TokmocOfficial	$101K	98%	-25%
94	Huloo Sleep	$101K	100%	-28%
95	Mayfair Baby Dolls	$101K	53%	+60%
96	HYGToys	$98K	98%	-16%
97	Warmies USA	$97.8K	96%	-26%
98	Fantastic arts	$96.8K	57%	-26%
99	TibibeeOffic	$95.9K	99%	+15%
100	ShineSpark	$94.8K	89%	-65%

Estimates from TikTok Shop shop and product data gathered by Rateful. Commission is the highest TikTok Shop listed on each brand's best sellers, where we have them. Not figures from the brands.

Fastest-growing baby and family brands

Brands with at least $10K in 30-day sales, ranked by growth against the 30 days before. Getting in early with a growing brand is the easiest way to sell before every other creator does.

Growth in estimated TikTok Shop sales, the 30 days to Nov 3, 2026 against the 30 days before
#	Brand	30-day sales	Via affiliates	Growth
1	Jeek TOY	$12.9K	84%	more than 10x
2	XINSHENGTOY	$11.3K	53%	more than 10x
3	JadoreFun	$11.3K	83%	more than 10x
4	StampHaven	$10.8K	28%	more than 10x
5	happy pages CZ	$10.9K	86%	more than 10x
6	Chuya	$17.8K	97%	more than 10x
7	Coterie	$13.1K	83%	more than 10x
8	Liberal Tears	$159K	99%	more than 10x
9	Bubbleverse S	$47.3K	66%	more than 10x
10	BAGSMART	$17.4K	26%	more than 10x
11	Ubelli Paper Company	$44.3K	88%	more than 10x
12	SAMANTHARODRIGUEZ	$17.9K	35%	more than 10x

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Questions creators ask

How do I get brand deals with TikTok Shop baby and family brands?

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Where does this brand list come from?

Rateful gathers TikTok Shop shop and product data: each brand's estimated sales, how much of them came through affiliate creators, and the commission it lists on its best sellers. Updated November 2026. The numbers are estimates, not figures from the brands.

Brands in other niches

Brands looking for baby and family creators: TikTok Shop baby and family creators you can book.