TikTok Shop beauty and skincare brand · Beauty & Personal Care
e.l.f. Cosmetics TikTok Shop affiliate program
Yes, heavily. About 90% of e.l.f. Cosmetics's estimated $3.23M in TikTok Shop sales in the 30 days to Nov 6, 2026 came through affiliate creators' videos and LIVEs. Affiliate commission on 8 of e.l.f. Cosmetics's 12 best-selling products on TikTok Shop runs from 10% to 15%, most often 15%.
e.l.f. Cosmetics by the numbers
- $3.23M
- estimated sales, 30 days
- 90%
- of sales through affiliate creators
- 286,986
- items sold, 30 days
- $11.24
- average selling price
- +33%
- sales on the 30 days before
- 203
- products on sale
- 10% to 15%
- affiliate commission on top products
- Affiliate creators 90%
- The brand's own TikTok account 9%
- Its shop page 1%
Estimates from TikTok Shop data for the 30 days to Nov 6, 2026, when e.l.f. Cosmetics ranked #10 by sales in Beauty & Personal Care. Not figures from e.l.f. Cosmetics.
e.l.f. Cosmetics's best sellers and their commission
Highest commission among them: 15% on e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with…
Across these products, videos drove about 91% of sales and LIVE about 8%, so short videos are the way in.
Commission is what TikTok Shop listed for affiliates on Nov 8, 2026. Brands change rates, and some offer more to creators they invite.
How to sell e.l.f. Cosmetics on TikTok Shop
- Make sure your TikTok account has TikTok Shop affiliate access.
- Open e.l.f. Cosmetics's store and add the products you want to your showcase. Start with the ones paying 15%.
- Ask for a free sample in TikTok Shop's affiliate center. Many brands send one to creators whose videos fit.
- Post videos with the product linked. You earn commission on every sale they drive.
- Want a flat fee on top? Pitch e.l.f. Cosmetics directly. Sam, Rateful's AI manager, writes the pitch, answers the replies at your rates, and gets a deposit before you post.
Get paid deals from e.l.f. Cosmetics and brands like it
Sam is Rateful's AI manager. Sam pitches beauty and skincare brands like e.l.f. Cosmetics for you, answers their replies at your rates, and gets a deposit before you post. Rateful takes 0% of creators' deals.
Get Sam to pitch e.l.f. Cosmetics for youCreators who sell beauty and skincare on TikTok Shop
- Glowwithobehi@glowwithobehi
- Isabel Hernandez@isabels_flores
- Nisha|Beauty&Lifestyle@glowwithnisha
- klaysensei@klaysensei
- Febisola iris@febisola_iris
- Self love+ beauty ❤️@josietessa
Is e.l.f. Cosmetics your brand? Find creators who could sell it, or see every beauty and skincare creator.
e.l.f. Cosmetics affiliate questions
Does e.l.f. Cosmetics have a TikTok Shop affiliate program?
Yes, heavily. About 90% of e.l.f. Cosmetics's estimated $3.23M in TikTok Shop sales in the 30 days to Nov 6, 2026 came through affiliate creators' videos and LIVEs. Creators with TikTok Shop affiliate access can add e.l.f. Cosmetics's products to their showcase and earn commission on every sale.
What commission does e.l.f. Cosmetics pay affiliates?
Affiliate commission on 8 of e.l.f. Cosmetics's 12 best-selling products on TikTok Shop runs from 10% to 15%, most often 15%. Rates are set per product and can change, so check the product in TikTok Shop's affiliate center before you post.
How much does e.l.f. Cosmetics sell on TikTok Shop?
About $3.23M in the 30 days to Nov 6, 2026, across about 286,986 items at an average of $11.24, up 33% on the 30 days before. These are estimates from TikTok Shop data, not figures from e.l.f. Cosmetics.
How do I become a e.l.f. Cosmetics affiliate?
Open e.l.f. Cosmetics's TikTok Shop store, add the products you want to sell to your showcase, and post videos or go LIVE with them. Many brands also send free samples to creators who ask through TikTok Shop. For a paid deal on top of commission, pitch the brand directly: on Rateful, Sam, your AI manager, writes the pitch and answers the replies at your rates.
Brands like e.l.f. Cosmetics
Numbers are estimates from TikTok Shop shop and product data gathered by Rateful for the 30 days to Nov 6, 2026. Rateful isn't affiliated with e.l.f. Cosmetics. Is this your brand? Email hello@rateful.ai to correct or remove this page.