The best creator marketplace depends on how you want deals to reach you
Choose by how deals reach you. Some creators want a list of posted campaigns they can apply to whenever they have time. If that's you, use Aspire or Creator.co, where you scroll posted campaigns and apply to the ones you like45.
A creator marketplace is a network where creators join to get brand work6. Brands use them to search and vet creators by audience size and engagement in a niche, and hiring happens there too. Brandwatch says brands search by audience demographics, engagement rates and content niche7. A marketplace lists creators or takes applications, and it handles hiring and payment8.
Two models exist: brands find and book you from your profile, or you apply to campaigns the brand has posted.
Quick picks:
- Have 1,000+ TikTok followers: you meet TikTok One's follower requirement to join projects1.
- Have samples but few followers: try a UGC marketplace like Influee, where your portfolio carries the application and follower count matters less3.
- Want fixed prices: list your rates on Collabstr so brands can order directly2, or on Glewee, where pre-set rates give brands a clear starting price9.
- Get brand emails already: you may not need a marketplace at all; skip to the last section.
Creator marketplaces compared, checked November 5, 2026
Every cell below comes from the company's own page, checked November 5, 2026. Where a company doesn't publish something, the cell says so instead of borrowing a number from a third-party list. For a deeper look at one of them, read Collabstr reviews 2026: fees, payouts and user complaints.
| Marketplace | Type (native/third-party) | How deals reach you | Who can join | Cost to you as stated by the company | Payment protection | Date checked 2026-11-05 |
|---|---|---|---|---|---|---|
| TikTok One | Native | You set up a profile with starting rates and join projects1 | 18+ in a launched region, with 1,000+ followers for projects1 | TikTok's sign-up page lists no creator fee | Not published on TikTok's page | 2026-11-05 |
| Instagram creator marketplace | Native | Brands find creators in Meta Business Suite10 | No follower minimum in Meta's announcement; check in the app | Not published on Meta's page | Not published on Meta's page | 2026-11-05 |
| Collabstr | Third-party | Brands order directly from your listed rates, or you apply to campaigns with your rates2 | Not published on Collabstr's page | "No cost to get started"2; its pricing page FAQ also lists a separate 15% creator fee taken from your payout11 | Payment protected before you start2; instant payouts in your local currency2 | 2026-11-05 |
| Aspire | Third-party | You apply to live campaigns after your account is reviewed4 | Accounts get a review by the platform at sign-up | Not published on Aspire's page | Not published on Aspire's page | 2026-11-05 |
| Creator.co | Third-party | You apply to campaigns and brands review your profile before choosing5; 270K+ registered creators5; brands get content usage rights by default while subscribed5 | Not published on Creator.co's page | Not published on Creator.co's page | Not published on Creator.co's page | 2026-11-05 |
| Influee | Third-party (UGC) | Portfolio counts more than followers3 | Roughly the top 2% of applicants approved; brands in 30+ countries3 | Not published on Influee's page | Not published on Influee's page | 2026-11-05 |
| Glewee | Third-party | Brands strike deals from profiles with pre-set rates9 | Not published on Glewee's page | Not published on Glewee's page | Not published on Glewee's page | 2026-11-05 |
| Later | Third-party | Not published on Later's page | Not published on Later's page | Not published on Later's page | Not published on Later's page | 2026-11-05 |
| Rateful | AI manager (not a marketplace) | Brands email your deals address or book from your profile page; Sam negotiates to your rate card | TikTok Shop creators, 18+ | Nothing until the first deal closes, then Free; paid plans are Pro $49/mo and Scale $149/mo; 0% of deals taken | Brand pays through Rateful. On your own deals the deposit is released before you film and Rateful holds the rest until posts are live; on deals from a brand's creator list, Rateful holds the full payment until 3 days after every post is verified live; US payouts via Stripe | 2026-11-05 |
Ranking lists name more options than fit in one table. A creator-focused guide names Aspire, Fohr, Popular Pays, Cohley and Collabstr as the main creator-facing options12, and Brandwatch lists #paid, Upfluence, LTK and Pearpop among the third-party marketplaces7. You'll also see Billo, Insense, JoinBrands, GRIN and Modash in those lists. Treat any fee numbers in those lists as unconfirmed and check each company's own page before you sign up.
TikTok One and Instagram, the marketplaces built into the apps
TikTok's sign-up page lists no creator fee. Meta's announcement doesn't state one. TikTok One (formerly TikTok Creator Marketplace) requires you to be at least 18 and located in a launched country or region. You must also follow TikTok's Community Guidelines and Branded Content Policy1.
- 1Check TikTok One has launched in your region
- 2Be 18 or older
- 3Search 'TikTok One' in the app or open TikTok Studio > Creator Marketplace
- 4Add starting rates, contact info, languages, industries
- 5Reach 1,000+ followers to join projects (varies by project)
The steps to join TikTok One, from checking your region and age to setting up your profile and reaching 1,000 followers for projects. Based on TikTok's own help pages. Source: 1.
The follower minimum is where the sources disagree. TikTok's own sign-up help page says you need 1,000+ followers to join projects, with other requirements that vary by project1. Some guides, including Brandwatch, still say 10,0007. TikTok's page is TikTok's own and dated July 20261, while Brandwatch's page is dated March 18, 2026, so go with TikTok's wording: 1,000+ followers gets you in the door, and individual projects can ask for more.
Signing up happens inside the app in two steps:
- Search "TikTok One" in the TikTok app1.
- Add starting rates, contact info, languages and industries to your profile1.
Instagram's creator marketplace has a dated history worth checking against your region. Meta began testing it in the US in 2022 and expanded it to eight more markets in February 2024. Brands work in it through Meta Business Suite, and creators join through the professional dashboard10.
The trade-off is coverage, since each native marketplace covers one app, while third-party marketplaces work across several apps at once7. If you post on TikTok and Instagram, a third-party marketplace can put one profile in front of brands on both.
What a marketplace costs you, and when your money is safe
Most ranking pages compare what marketplaces charge brands. What matters to you is what you keep from each deal.
The chart shows how much a 10% platform fee takes from monthly brand deal earnings, from $25 on $250 up to $400 on $4,000. Based on platform fee information from Creatorflow. Source: 12.
Creatorflow says most brand-deal platforms are free to join and accept creators under 10K followers. They also pay through the platform12. Free to join can still mean a cut per deal, so run the math first.
A percentage cut also grows with your volume, which is where flat monthly fees start to win. A 10% cut costs you $50 a month at $500 in deals and $400 a month at $4,000. A $49 flat monthly fee costs the same as a 10% cut at $490 a month in deals; above that point, the flat fee is cheaper. These figures are illustrative, not any named company's rate.
| Cut on the deal | You keep from a $500 deal | You keep from a $1,000 deal |
|---|---|---|
| 0% | $500 | $1,000 |
| 10% | $450 | $900 |
| 15% | $425 | $850 |
| 20% | $400 | $800 |
Payment timing matters too, and Collabstr says every payment is protected before the creator starts2. Brandwatch says some marketplaces hold payment in escrow and release it after the content is approved7.
TikTok's sign-up page doesn't describe payment handling at all, so ask how a project pays before you accept it. If a deal is set up off-platform in DMs, none of that protection applies, and you're chasing an invoice like a freelancer.
Usage rights are the quiet line item. Creator.co gives brands content usage rights by default while they are subscribers5, and Influee notes that a video with paid-ad rights earns more than a single organic post3. Read the usage terms before you apply to a campaign, and price usage separately from the post itself so a brand can't run your face as an ad for the price of one organic video.
Brandwatch says influencer agencies typically charge brands 15% to 30% of campaign spend, in a passage comparing brands running campaigns themselves with hiring an agency7. That is a premium on the brand's budget, not a cut taken from a creator's deal, so it tells you nothing about what you keep.
How to get accepted and booked
Lead with your 3 to 5 best videos, even spec work for products you actually like. On UGC marketplaces your portfolio counts for more than your follower count3.
Put real prices on your profile. TikTok One has a starting-rates field, and Collabstr and Glewee show your listed rates directly to brands129. If you don't know where to start, look at what TikTok Shop creators charge for one video and pull your numbers into a media kit template for TikTok creators.
Expect review gates. Aspire says the platform reviews your account at sign-up4, and Influee approves roughly the top 2% of applicants3. Apply with your best work first, not your most recent.
When a marketplace is not enough, handling brands that email you
Some deals skip the marketplace. Marketplaces bring deals to you inside their own platform, but many TikTok Shop creators also get offers by email and DM, and those arrive with no payment protection and no one checking whether the brand is real. Rateful is built for that inbox. It's an AI manager for TikTok Shop creators, and the manager is called Sam.
You get your own deals address, and when a brand emails it, Sam answers the brand and negotiates to your rate card. It never goes below your minimum, and accepting a deal always needs your OK.
Sam sends the brand a written agreement, and every plan includes a scam check on brand emails. Brands pay about 5% booking protection on top. Rateful never posts or messages on TikTok for you, and it can't promise earnings. What you make depends on your rates and which brands say yes.
If you want to grow that inbox, read how to get brand deals on TikTok with a small following. For a head-to-head with the native option, see Rateful vs TikTok One: fees, payouts and who fits.
Questions people ask
What is a creator marketplace?
It's a network where creators and brands find each other and work together6. The workflow runs profile, discovery or application, collaboration, then payment through the platform8. Some marketplaces list creators for brands to book; others post campaigns for creators to apply to.
How many followers do you need for TikTok Creator Marketplace?
TikTok's sign-up page sets the floor at 1,000+ followers. Individual projects can ask for more than the floor. You also need to be at least 18 and located in a country or region where TikTok One has launched1. Some third-party guides still list 10,000 followers, but TikTok's own page is the one to go by7.
Is Collabstr free for creators?
Not entirely: Collabstr's creator page says there is no cost to get started, but its pricing page FAQ says creators pay a separate 15% fee on their payout. You set your rates, platforms and services once, and brands can order directly or post campaigns you apply to2. Subtract that 15% from each payout when you decide what to list your prices at.
Do creator marketplaces take a cut of brand deals?
Some do and some don't. Many don't publish a creator-side cut on their sign-up pages. Check each platform's own terms before you set your rates.
Can I join a creator marketplace with no followers?
UGC marketplaces weigh your portfolio over your followers, so a small audience isn't the barrier. Influee says a creator's portfolio counts for more than follower count on its marketplace, and it advises leading with 3 to 5 of your best videos, spec work included3. TikTok One sets a follower minimum1.
Is the Instagram creator marketplace available to everyone?
Meta tested the Instagram creator marketplace in the US in 2022 and expanded it to eight more markets in February 2024, so availability depends on your market. Brands access it through Meta Business Suite10.