What Captiv8 costs in 2026: the short answer
Captiv8 publishes no prices.
Prices checked 5 November 2026.
Table 1: reported Captiv8 pricing from outside sources.
| Source | Reported price | Contract term | Onboarding fee | Free trial | What the number is based on |
|---|---|---|---|---|---|
| Creator Hero (2026) | About $25,000/year1 | Annual contract, no monthly plan1 | $3,0001 | None reported1 | G2 reviewers and Reddit threads, plus comparison sites1 |
| Influencer Hero | About $2,000/month2 | Six months minimum2 | Not published | No free trials2 | Its trial demo and other inputs2 |
| Captiv8 / Influential official | Not published | Not published | Not published | Not published | Official pages end at a contact form3 |
Why the reported numbers disagree
These estimates come from different places. Creator Hero says its figure is drawn from G2 reviewers and Reddit discussions, plus competitor comparison sites, not from Captiv81. Influencer Hero bases its $2,000 monthly figure on its own trial demo and other sources2. The two figures differ a lot.
Influencer Hero also sells a rival influencer platform, and on that same page it lists its own pricing from $249 a month2, so read its figures with that in mind. Creator Hero adds that quotes are custom1 and depend on team size, creators managed, features and managed services, so two brands can leave two demos with very different numbers.
CreatorIQ is another demo-led enterprise platform whose pricing works the same way, with no self-serve price list4: CreatorIQ pricing.
Captiv8 is now part of Influential: who you buy from
Publicis Groupe announced its acquisition of Captiv8 on 21 May 2025, and said Captiv8 would be combined with Influential, its existing influencer business5. Captiv8's homepage, last modified April 2026, now says Captiv8 has been integrated into Influential6. Publicis Groupe places the combined business within Publicis Connected Media5.
For pricing, expect the quote and contract to come through Influential and Publicis' influencer business. We could not confirm whether Captiv8 is still sold as a separate software subscription or only bundled with Influential's services. Ask that directly in the demo.
The target buyer shows in the scale Publicis describes. Captiv8 has a network of 15 million creators and covers 95% of influencers with more than 5,000 followers. It is active in 120 countries and processes over 2.5 billion social posts a year5.
What the price covers and what costs extra
The reported numbers are for software access only, which typically includes discovery, campaign management, basic reporting and creator CRM1, so budget creator fees on top.
The extras grow the bill: according to Creator Hero, affiliate and storefront features come packaged as a managed services tier, which a third-party report prices at $20,000 to $30,000 a month on top of the base subscription. It also lists per-seat fees that grow with the team as a hidden cost to watch for1.
On TikTok Shop specifically, Captiv8 advertises a partnership covering shop setup and operations, creator sourcing, affiliates, livestreams and paid media. It also integrates with Shopify, Refersion and WooCommerce for gifting and inventory management3. For context on what individual creators charge per video, see what TikTok Shop creators on Rateful charge.
Table 2: first-year scenarios built only from outside reports.
| Scenario (based on third-party reports) | First-year cost before creator pay |
|---|---|
| Six-month minimum, $2,000/month2 | $12,000 committed for the six-month minimum |
| 12 months, $2,000/month2 | $24,000 |
| $25,000/year + $3,000 onboarding1 | $28,000 |
| Same, plus reported affiliate/storefront tier for 12 months1 | $268,000 to $388,000 (top end of third-party reports, not a quote) |
Questions to ask in a Captiv8 demo
Bring this checklist. Get every answer in writing before you compare quotes.
- Is the contract 6 or 12 months, and can it be ended early12?
- Is there an onboarding fee, and what does it cover1?
- How many seats are included, and what does each extra seat cost1?
- Is TikTok Shop in the base price, and are affiliate and storefront features part of a managed-services tier13?
- Is the contract with Captiv8 or with Influential6?
Ask for the quote with every line item spelled out, so you can compare it against the figures in Table 1 instead of trying to remember what was said on the call.
If you only need to book TikTok Shop creators
Captiv8 suits large brands and agencies that want one system for discovery, storefronts, affiliates and paid media across many countries53. If that is your situation, the enterprise price may be reasonable for what you get.
If you mainly want to pay a few TikTok Shop creators for each video, a per-booking model may fit better. On Rateful, each creator has a public page at rateful.ai/@handle where brands can book them, with packages and recent videos, and the numbers behind them are on the page. The brand pays the deal amount plus booking protection of about 5%, shown before paying. On a creator's own deals, the creator's deposit is released before filming, and Rateful holds only the rest until the posts are live. The creator's AI manager, Sam, sends a written agreement before filming starts that states the exact payment plan.
Say a creator's rate is $400 for one video (an example rate, set by the creator). The 5% adds about $20, so you pay about $420. Ten such videos in a month comes to about $4,200 total.
At that scale, the reported first-year Captiv8 platform cost of $28,000, before any creator pay, equals the all-in cost of about 66 bookings at $420 each. The two are not like-for-like: Captiv8 includes discovery and reporting tools plus a CRM, while the Rateful figure is creator pay plus that fee. But it shows what the platform fee alone could buy in actual content.
For a side-by-side breakdown, see Rateful vs Captiv8 for TikTok Shop brands, or browse TikTok Shop creators you can book. The wider list of Captiv8 alternatives with prices is also there.
Questions people ask
how much does captiv8 cost per year
No official figure exists. One estimate puts it near $25,000 annually, with onboarding billed at $3,0001. Another report puts the basic package at about $2,000 a month with a six-month commitment2. Both are secondhand figures, not quotes from Captiv8.
does captiv8 have a free trial
Per Creator Hero, Captiv8 offers no free trial or monthly plan, and no public pricing page exists. Creator Hero also describes the billing term as an annual commitment with no monthly billing1. Captiv8's own pages send brands to a form instead of a signup3. Confirm the current setup on a demo call, since packaging can change.
is captiv8 part of influential now
Publicis Groupe announced the deal in May 2025 and said Captiv8 would become part of Influential5. Captiv8's homepage now confirms the integration into Influential6. Whether Captiv8 is still sold as a separate subscription is another question for the demo.
does captiv8 charge an onboarding fee
Creator Hero puts onboarding at $3,000, added to the roughly $25,000 annual contract. It says the fee covers training, account configuration, initial team enablement1. That number also comes from outside Captiv8, so ask whether onboarding applies to your quote and what it covers. Get it in writing.
is captiv8 worth it for small brands
The reported scale is 15 million creators across 120 countries5. A small brand that only needs a handful of TikTok Shop videos per month may prefer a per-booking model, which avoids an annual platform contract. Compare the figures in Table 2 with your own creator spend to see which setup fits.