Modash vs Upfluence (2026): prices, fees and who fits

Modash vs Upfluence: the short answer

Modash publishes its prices, starting from $199 a month when billed yearly¹, and offers a 14-day trial with no card needed². Upfluence works the opposite way: price by custom quote [U1], a 12-month minimum contract [U3], a trial only after an initial call [U4], and an account manager from the first day [U22]. Both find creators [U7]¹. They differ most on price transparency, contract length, and how you pay creators.

Table 1: Modash vs Upfluence side by side (checked 2026-11-05)

One caution on database size: each number is a count the company made its own way, so you can't compare them directly. Modash's pricing page says 380M+ profiles¹ while its own help center says 350M+².

Each side has a clear edge. Modash gives you Shopify gifting from the Essentials plan up¹. Upfluence offers more store integrations [U8] and creator payments with automatic 1099 and W-9 forms in the top plan [U10].

What each costs in year one

Modash publishes its prices. Essentials is $199 a month when billed yearly, and is aimed at campaigns with up to 100 creators. Over a full year of yearly billing that comes to $2,388¹.

Performance is $499 a month when billed yearly, which comes to $5,988 over the year. Enterprise suits campaigns above 250 creators. It starts at $14,700 a year and is sold through a sales call¹.

Watch the monthly usage limits, because they decide which plan you need. Essentials includes 2 team members, 300 opened profiles, 150 unlocked creator emails and 100 tracked creators each month. Performance raises that to 5 team members and 800 opened profiles, and the limits reset monthly¹. The Modash pricing 2026 page has the full breakdown.

Upfluence lists no prices [U1]. The quote depends on the modules you pick (Find, Scale or Autopilot), your team size and program volume [U1], and you get the number on a demo call [U6]. There's no required setup fee [U5], and the minimum contract is 12 months [U3].

The only outside number is third-party data from Vendr: a median contract of $15,000 a year, ranging from $9,259 to $26,922 [U21]. It's buyer-reported, not an Upfluence price, and Upfluence publishes nothing to confirm it [U21]. The Vendr page is labelled 2025⁴. Treat it as a guide only. The Upfluence pricing 2026 page tracks what's known.

For Upfluence, year one is the whole 12-month commitment [U3]. Dates matter. Older comparison posts list other starting prices for both tools, so check the date on the vendor's own page before trusting any figure you find.

Paying creators: the fees brands pay on each

On Modash, creator payments and affiliate payouts start on the Performance plan. The fee is 0% up to $10,000 a year combined, then 5% on the amount above that. Enterprise starts at 0% on payouts up to $100,000 a year, with a 5% fee above tier limits¹.

Watch the headline. Modash's payments page advertises bank transfers "with zero fees"³, yet the pricing page shows a 5% fee above $10,000. On Performance, the 0% rate covers the first $10,000 a year. Enterprise starts at 0% on payouts up to $100,000 a year, and Modash's pricing page says the 0% fee continues within payout tiers after that¹.

Upfluence Pay is listed only in the top Autopilot plan [U9]. For a US creator paid in USD, the published fee row lists a $2 onboarding fee, 0% compliance, a $0.25 + 0.25% payout fee and a 3.50% transaction fee [U12]. Funding the account costs extra: 0.8% (max $5) plus 1.5% by ACH Direct Debit, or $15 plus 1.5% by wire [U13].

Card funding runs higher still. It is 5.9% + $0.30, which comes to $59.30 on a $1,000 payment. Upfluence Pay reaches 118 countries from USD accounts, 26 from EUR accounts and 27 from GBP accounts [U17], while Modash pays creators in their local currency across 180+ countries and 36 currencies³. Check eligibility first, because some industries can't use Upfluence Pay at all, including adult content, financial services, gambling, marijuana, pharmaceutical, telemedicine, travel and vape businesses [U16].

Table 2: worked examples from the published fee tables

Upfluence's help center says the exact fee is shown in the payment summary before you confirm⁵. None of the Modash pages we fetched says the same, so ask Modash how you would see the exact fee before paying. Treat these as approximations and check the figures on your own numbers.

What creators see when a brand pays through each

Through Modash, the creator gets the full amount with no extra fees, by bank transfer in 1 to 3 days³.

Through Upfluence Pay, creators pay no fee to receive money, though a conversion fee can apply when currencies differ [U15]. The brand chooses whether to cover Stripe's 1% conversion fee on USD accounts or deduct it from the creator's payout [U18]. The payment lands after 120 hours, which is 5 days [U20]. Skipping the wait costs 5%, deducted from the payment [U19]. That instant fee only speeds up the first step, from brand to Stripe⁶.

So on a $1,000 payment: through Modash the creator receives $1,000 in 1 to 3 days. Through Upfluence Pay they receive $1,000 after 5 days, or $950 the same day with the 5% instant fee. Timing is the gap.

For TikTok Shop deals there's also a third route that skips both tools entirely. A brand can email the creator's handle@rateful.ai address, and Sam, the creator's AI manager, negotiates to their rate card and never goes below their minimum. The brand pays through Rateful before filming starts.

On a creator's own deals, the creator's deposit is released before filming, and Rateful holds only the rest until the posts are live. The agreement states the exact payment plan. Rateful takes 0% of the deal. Payouts go to the creator's Stripe account, US only for now.

TikTok Shop brands: what neither pricing page lists

Modash names Shopify as its only store integration². Upfluence lists Shopify, WooCommerce, Magento, BigCommerce and Amazon [U8].

As checked on 2026-11-05, neither pricing page lists TikTok Shop. Ask before you sign. During the trial or demo, find out exactly how TikTok Shop orders and affiliate GMV would be tracked.

If your main goal is booking TikTok Shop creators rather than running a big discovery program, there's a lighter option. Brands can browse creator pages at rateful.ai/@handle, which show packages, recent videos and numbers, and book from there.

For a creator's own deal, the brand pays the deal amount plus booking protection of about 5%, shown before paying. The whole payment is held only on brand creator-list deals, which carry 10%.

On a $500 video package, booking protection is about $25, so the brand pays about $525 and the creator's deal amount stays $500. These numbers are illustrative, and each creator sets their own rates. You can browse TikTok Shop creators on Rateful to see what the pages look like.

Which one to pick

It depends on how you buy and where you sell.

Pick Modash if you sell on Shopify², want to see prices up front¹, start today without a sales call², and expect to pay creators under $10,000 a year through the tool on Performance. Above 250 creators, Modash Enterprise is the tier to ask about¹.

Pick Upfluence if you sell on several store platforms [U8], want automatic 1099/W-9 forms [U10], and can commit to 12 months [U3] at a quoted price [U1].

Consider neither if you only work with a few TikTok Shop creators a month. A booking marketplace can cost less than a year-long subscription, and the best influencer marketing platforms for small brands roundup covers cheaper options. If you're also weighing GRIN, the GRIN vs Upfluence comparison breaks that pairing down.

Before you sign either contract, do three things on the demo or trial:

1. Get the full year-one quote in writing, including every module.
2. Ask what the payment fees would be on your expected creator spend, in dollars.
3. Ask how TikTok Shop sales are tracked, and get that answer in writing too.