The short answer: which ShopMy alternative fits a creator
Rateful sits in the creator-side deal manager group. It takes 0% of your deals, and you pay nothing until your first deal closes. This article does not state any ShopMy commission rate, fee or payout term, because ShopMy's terms weren't checked for this article. Check ShopMy's own site for its current terms before you compare.
Why most ShopMy alternatives lists are written for brands
G2 files ShopMy under influencer marketing platforms, and G2 says buyers in that category look for brand-team features like influencer compensation, e-commerce integration and influencer whitelisting1.
The tools G2 ranks next to ShopMy confirm it. impact.com describes itself as connecting brands with more than 250,000 vetted partners. CreatorIQ calls itself a creator marketing engine for brands. GRIN is built for marketers running creator and affiliate programs1.
Each of these is useful for the brand team it was built for. None of them answers your brand emails.
Some entries on the list have nothing to do with creators at all. PartnerStack says it is built for SaaS businesses, and Meltwater is described as a PR program tool1. Software like that was never going to manage your deals.
Two more cautions. The list itself moves: the current G2 page names impact.com, CreatorIQ and Awin, while an earlier version of the same page named inBeat instead of Awin1. Check the date on any list you read.
And treat the numbers as rough. G2's own summary says impact.com has "2747+ reviewers" while the product card there shows 2,812 reviews1. When one page can't match its own counts, skip the star rating. For a creator-side comparison, see LTK alternatives for TikTok creators: Rateful vs LTK.
ShopMy alternatives compared by the job you need done
The fastest way to compare is by job, not by brand name.
| What you want | Type of tool | Who it's built for | Examples |
|---|---|---|---|
| Affiliate links and a storefront | Influencer marketing software | Creators, who earn commission through the links, per Adweek2 | ShopMy, which G2 categorizes as influencer marketing software1 |
| Finding creators and running campaigns | Brand-side discovery and campaign software | Brand marketing teams | impact.com1, CreatorIQ1, GRIN1, inBeat1, Afluencer1 |
| Someone to handle your paid brand deals | Creator-side AI deal manager | You, the creator | Rateful |
For the creator-side row, the specifics: you get your own deals address, handle@rateful.ai. Sam, the AI manager, answers brand emails, negotiates to the rate card you set and never goes below your minimum. You approve every deal before it closes.
No prices for the other tools appear here because prices weren't checked for this article. Check each tool's site. For a related comparison, see Beacons alternatives: Rateful vs Beacons for brand deals.
Rateful vs ShopMy: what a creator gets
Sam manages the email side of a paid brand deal, start to finish. Here is how one deal runs, from the first email all the way through to payout:
On a $500 deal, the brand pays about $525 including roughly 5% booking protection, and Rateful takes nothing from the creator's deal amount. Source: Rateful pricing terms.
- A brand emails your deals address.
- Sam replies and negotiates to your rate card, never below your minimum.
- You approve the deal. Nothing closes without your OK.
- Sam sends the brand a written agreement.
- On your own deals, your deposit is released before you film.
- Rateful holds only the rest of the payment until the posts are live. The written agreement states the exact payment plan.
- Payout goes to your Stripe account. Payouts are US-only for now.
Sam also pitches brands for you. Every creator gets 10 free brand pitches, and the Scale plan has unlimited pitches. Every plan, Free included, runs a scam check on brand emails. You also get a public page at rateful.ai/@handle with your packages, recent videos and numbers, where brands can book you directly.
All of this runs over email. For a closer look at that inbox workflow, read how an AI manager handles your brand emails.
On the money, a worked example: a brand books a $500 video. Rateful takes 0% of the deal, so your deal amount stays $500. The brand pays booking protection of about 5% on top, about $25, which comes to about $525 in total, shown before it pays.
The payment-holding step matters most if you have ever chased an invoice. If that is you right now, read what to do when a brand hasn't paid you.
What Rateful costs, and who pays booking protection
You pay nothing until Rateful closes your first deal. After that, you pick a plan:
- Free: $0, but each reply waits for your approval before Sam sends it.
- Pro: $49 a month.
- Scale: $149 a month, with unlimited pitches.
As a yearly figure, Pro at $49 a month comes to $588 a year, and Scale at $149 a month totals $1,788 a year. On every plan, 0% comes out of your deal amount. Brands pay a booking protection fee of roughly 5% on top of the deal, shown to them before they pay.
Rateful can't promise earnings. What you make depends on your rates and which brands say yes. To sign up you need to be 18 or older, payouts are US-only for now, and setup takes about 60 seconds with a TikTok handle and an email.
How to choose: keep ShopMy, switch, or use both
Match the tool to where your money comes from. If you mainly earn from affiliate links, an affiliate tool is the right comparison, and a deal manager is not one. If brand emails pile up, deals stall in negotiation or you worry about getting paid after you post, a deal manager fits better. Many creators may end up using one tool for each job.
Before you pick any tool, run this checklist:
- Who is it built for? Check the tool's own description, the way G2's category text describes brand-team buyers1.
- What share of your deal does it take?
- Who pays any fee, you or the brand?
- When is the money collected, before or after you post?
- Does every deal wait for your OK before closing?
If your rate card is the weak point, fix that first. The influencer rate card template gives you a starting structure, and whatever manager you use will negotiate from it.
Questions people ask
what is the best shopmy alternative for tiktok creators
It depends on the job. For affiliate links, ShopMy sits in G2's influencer marketing platforms category1, so tools from that category are the fair comparison. For handling paid brand deals, a creator-side deal manager is the better fit. Sam answers brand emails and negotiates to your rate card. On your own deals the deposit is released before filming, and only the rest is held until your posts are live.
why does g2 list impact.com as a shopmy alternative
G2 describes ShopMy's category around brand-team needs like compensation and whitelisting. impact.com's own description is aimed at brands, not creators1. It is an alternative for the brand buyer, not for you.
does rateful take a percentage of brand deals
Rateful takes 0% of creators' deals. For a $500 booking, the full $500 stays yours. The brand pays a roughly 5% booking protection fee on top, and sees the total before paying.
how much does rateful cost after the first deal
No cost until the first deal closes. After that: Pro is $49 per month, Scale is $149 per month with unlimited pitches, and the Free plan costs $0 with each reply held until you approve it.
does rateful post on my tiktok for me
No. All deal work happens over email, through your handle@rateful.ai address. Sam replies to brands, negotiates within your rate card and sends the written agreement, and the brand's payment is collected up front. Filming and posting the video stay with you.
can creators outside the us get paid through rateful
Payouts go to the creator's Stripe account and are available in the United States for now. Creators must also be 18 or older to sign up.