Stan costs $29 or $99 a month1. Rateful costs $0 until it closes your first deal, and then you choose Free, Pro at $49 or Scale at $149 a month. Sam answers and negotiates brand emails for you. A scam check on brand emails comes with it.
On the Free plan, each reply waits for your approval, and every creator gets 10 free brand pitches; the Scale plan at $149 a month has unlimited pitches.
Rateful vs Stan Store: the short answer
Stan Store sells your stuff to your followers. Rateful manages brand deals for TikTok Shop creators. Your money either comes from your audience buying from you, or from brands paying you, and each tool covers one of those.
What each platform does, side by side
| Stan Store | Rateful | |
|---|---|---|
| Main job | Selling your own products through a storefront1 | AI manager (Sam) for brand deals |
| Who pays you | Your buyers | Brands |
| How people reach you | A stan.store link in your bio, a link-in-bio store1 | handle@rateful.ai deals address and rateful.ai/@handle page |
| Automation | AutoDM for Instagram replies1 | Sam answers brand emails and negotiates rates; it also pitches brands, but never posts or messages on TikTok for anyone |
| Approval | You control your own listings | Accepting a deal always needs your OK |
| Price | $29 or $99 a month1 | $0 until Rateful closes your first deal, then Free, Pro $49 or Scale $149 a month |
| Cut of sales or deals | 0%2 | 0% |
| Free option | No free plan; a 14-day trial, after which a paid plan is required13 | $0 until Rateful closes your first deal, then a choice of Free, Pro $49 or Scale $149 |
| Payouts | Stan-managed Stripe Custom account or PayPal4 | Your own Stripe account, US only |
| Age | 18 or older5 | 18 or older |
Stan handles the selling side well. The $29 Creator plan shows it, with a storefront with calendar and booking tools and an unlimited course builder, plus analytics, recurring subscriptions, lead magnets and email collection, community features and AutoDM on top. It works as a link-in-bio store, so your stan.store link sits in your bio and sends followers to your storefront13. Creator Pro adds discount codes, limited-quantity offers, upsells and order bumps, and Afterpay and Klarna payment plans, along with funnels, affiliate management, contact import, email broadcasts and flows, and pixel tracking for Meta, Google, Pinterest and TikTok1.
On the brand-deal side, Stan's plan comparison lists no media kit or brand inbox, and no contract or brand-payment tool1. That is what the plan page lists, not a knock on the product. Selling is simply what Stan is built for.
Stan Store pricing and terms compared to Rateful
Prices checked November 5, 2026.
The $29 monthly Creator plan plus standard US Stripe card and payout fees, shown as a percentage of monthly sales at four sales levels. Based on Stan Store's published pricing and Stripe's standard US fees. Sources: 1, 2.
| Plan | Monthly | Annual |
|---|---|---|
| Stan Creator | $29 | $3001 |
| Stan Creator Pro | $99 | $9481 |
| Rateful Free | $0 | $0 |
| Rateful Pro | $49 | monthly only listed |
| Rateful Scale | $149 | none listed; $1,788 over 12 months |
Rateful lists monthly pricing only; 12 monthly payments would total $588 on Pro and $1,788 on Scale. Creator at $29 times 12 is $348, versus $300 a year, so annual saves $48 and works out to about $25 a month. Creator Pro at $99 times 12 is $1,188, versus $948, so annual saves $240 and works out to $79 a month1. Staying a year pays off.
Stan's 0% transaction fee is real, but your payment processor still charges you. On a US Stripe account, the standard card fee is 2.9% plus $0.30 per sale. Each payout costs 0.25% plus $0.25, with a $1 minimum, and a buyer in another country adds 1.5% as an international fee2.
Afterpay costs 6.0% plus $0.30 and Klarna 5.99% plus $0.30. PayPal payments trigger 3.49% plus a fixed fee. Stan says outright that it doesn't handle payments directly and doesn't control the processor fees2. Those fees belong to the processor.
Stripe doesn't return its fee, so if you refund a $50 sale that netted you $48, the full $50 comes out of your balance and you end up $2 down on that sale2. Refunds sting.
Here is Stan Creator's total monthly cost (plan plus Stripe fees, $50 products, US cards, one payout) as a share of what you sold12:
| Monthly sales | Stripe fees | Payout fee | Plan | Total cost | Share of sales |
|---|---|---|---|---|---|
| $100 (2 sales) | $3.50 | $1.00 (minimum applies) | $29 | $33.50 | 33.5% |
| $500 (10 sales) | $17.50 | $1.46 | $29 | $47.96 | 9.6% |
| $5,000 (100 sales) | $175.00 | $12.31 | $29 | $216.31 | 4.3% |
The $29 subscription is most of the cost in small months. At $100 in sales, the plan is most of what you pay, and the $1 payout minimum applies because the calculated payout fee of $0.49 falls under it. At $5,000 in sales, the subscription fades into the background and the Stripe fees dominate. Volume changes the picture.
Rateful takes 0% of the $500 deal amount, so a $500 deal costs the brand about $525 total, including about $25 booking protection shown before it pays.
For brands: booking a creator on each platform
On Stan, a brand can buy whatever you list, the same as any customer. Stan publishes no sponsored-post booking or contract flow1, so there is no published workflow for a brand to book and pay you for a sponsored TikTok through it.
For sponsorships, the brand emails your handle@rateful.ai address or books you from your public page, which puts your packages next to recent videos, with your numbers attached. Sam replies within the rate card you set and never goes below your minimum. You approve every deal.
Then the brand gets a written agreement and pays before you film. On deals you set up yourself, your deposit is released before filming and Rateful holds only the rest until your posts are live. On deals from a brand's creator list, Rateful holds the whole payment until 3 days after every post is verified live.
Want brands to pitch you? Start at the TikTok Shop brands that work with creators page.
Using Stan Store and Rateful together
CreatorsJet, a media kit tool, presents itself as a companion to Stan Store, with Stan covering product sales and CreatorsJet covering brand deals6. Sam plays the same companion role. Rather than a static media kit, Sam handles the replying and the negotiating for you, so the work happens without a PDF.
The practical setup is simple. Keep selling courses and guides from your Stan store, and keep taking bookings for coaching calls and memberships. Then put your rateful.ai/@handle link inside the store so brands landing there know where to book you.
Curious about the inbox side? Read how an AI manager handles your brand emails. For the rate card Sam negotiates from, a media kit template for TikTok creators helps.
Stan Creator with Rateful's Free plan comes to $29 a month, and the cheapest paid pairing is Stan Creator with Rateful Pro at $78. The top pairing, Stan Creator Pro with Rateful Scale, runs $2481.
Before Rateful closes a first deal, it adds $0 to whatever you already pay Stan. Setup takes about 60 seconds. You only need a TikTok handle and an email.
Payouts differ too: Stan creates a Stan-managed Stripe Custom account for you and won't connect an existing Stripe account4, while Rateful pays out to your own Stripe account, US only.
Who should pick Stan Store and who should pick Rateful
Pick Stan Store if your audience is your income. Maybe you sell your own courses and guides, or take bookings for coaching calls and memberships. Maybe you want AutoDM for automated Instagram replies, or Creator Pro extras like affiliate management and pixel tracking1.
Stan payouts run through Stripe or PayPal, though the Stripe Custom setup Stan uses isn't available in US territories other than Puerto Rico4. You must be at least 18 to accept payments5.
Pick Rateful if brands email you about TikTok Shop deals and you want those emails answered and negotiated to your minimum, with the deal in writing and the brand paying before you film. You must be at least 18, and payouts go to your Stripe account in the United States only for now.
Pick both if you earn both ways.
Neither tool promises earnings. What you make from sponsorships depends on your rates and which brands say yes, and what you make on Stan depends on what you sell and how well it converts. If you're still comparing link-in-bio stores, see Beacons vs Stan Store: fees, plans and who fits and Stan Store vs Linktree: fees, plans and who fits.
Questions people ask
Is Stan Store good for brand deals?
No. Stan Store is not built for brand deals. Its plan comparison lists no media kit or brand inbox, and no contract or brand-payment tool, with no published flow for booking sponsored posts1. Sam, Rateful's AI manager, answers and negotiates sponsorship emails within your rate card and never below your minimum, and the brand pays before you film.
Does Stan Store take a percentage of sales?
Stan takes 0% of transactions, so you pay only the subscription. Your processor still charges you, and Stan says it doesn't control these processor fees2.
Does Stan Store have a free plan?
Stan Store does not offer a free plan1. Its only free stretch is a 14-day trial for new users3, and once it ends they must move to a paid plan, with Creator the cheapest at $29 a month or $300 a year. Stan's affiliate-only accounts are sometimes mistaken for a free store, but they include no store features1. The trial is not a free plan. Affiliate-only accounts can start it under Settings > Billing7.
Can I use Stan Store and Rateful together?
Yes. The two don't overlap, since Stan handles selling through its storefront plans while Sam manages your brand deals, so the setup is a Stan store with your booking page linked inside it1.
Does Rateful take a cut of my brand deals?
Rateful takes 0% of your deals. The booking protection fee of about 5% falls on the brand rather than on you.
How much is Stan Store per year?
Stan Creator is $300 a year and Creator Pro is $948 a year on annual billing. Paid monthly, Creator runs $29 and Creator Pro runs $99. Twelve monthly payments come to $348 for Creator and $1,188 for Creator Pro, so annual billing saves $48 on Creator and $240 on Creator Pro13. If you plan to stay, annual billing is the cheaper route.