TikTok Shop is on Blizzard only12, so a TikTok Shop brand's starting price is $899, not $249. At roughly $21,667 in monthly affiliate revenue, Snow Day's 3% fee makes it cost as much as Blizzard, so that's your break-even point.
Social Snowball pricing in 2026: the short answer
Social Snowball sets Blizzard up as a custom plan after you install the app1.
All charges are in US dollars. Recurring and usage charges are billed every 30 days, not by calendar month1. That detail matters for yearly maths.
Both prices are "starts at" figures, so treat them as floors, not quotes. Get the final price in writing after the demo12.
| Plan | Starting price | Usage fee | Includes TikTok Shop? | Support |
|---|---|---|---|---|
| Snow Day | $249 per 30-day cycle | 3% of affiliate revenue | No | Live chat |
| Blizzard | $899 per 30-day cycle, custom | None | Yes | White-glove onboarding and a dedicated CSM |
Social Snowball's pricing page gives the same structure, and it lists Blizzard as a custom flat fee with no commission and no listed price2.
Prices from the Shopify App Store listing, checked 2026-11-051.
One piece of context: Dotdigital Group bought Social Snowball Holdings for $35 million, announced June 26, 20253. Future pricing is unclear. Use today's numbers.
What each plan includes, and where TikTok Shop sits
Snow Day is built for brands new to affiliates and referrals. It includes unlimited affiliates, influencer management, post-purchase referrals and automated payouts1. It allows up to 4 programs and 3 sign-up forms, while Blizzard has no limit on either2.
Blizzard adds TikTok Shop, Creator Search & Outreach, social listening and UGC on top of Snow Day. It also includes Instagram DM chat, white-glove onboarding, a dedicated customer success manager and no usage charges1.
The main point if you sell on TikTok Shop: the module is on Blizzard only14. If TikTok Shop is the reason you're looking at Social Snowball, budget from the $899 figure.
Your DTC affiliates can also join a TikTok Shop collaboration straight from their affiliate dashboard4.
If you're weighing it against other options, see our rundown of TikTok Shop affiliate management tools compared for sellers.
What you'll really pay: the 3% fee and the break-even point
The 3% is charged on affiliate-generated revenue. Social Snowball defines that as revenue from referral sales, for example a fan who buys on your site using a creator's discount code2.
Monthly cost of the Snow Day plan at five affiliate revenue levels, compared with the Blizzard plan's flat $899 floor, based on Social Snowball's published pricing. Source: 1.
This table shows what Snow Day costs at different revenue levels, worked from the list prices1:
| Monthly affiliate revenue | Snow Day cost | Blizzard floor |
|---|---|---|
| $5,000 | $399 | $899 |
| $10,000 | $549 | $899 |
| $21,667 | $899 | $899 |
| $30,000 | $1,149 | $899 |
| $50,000 | $1,749 | $899 |
The maths behind the break-even: ($899 − $249) ÷ 0.03 = $21,667. Once your affiliate revenue goes above about $21,667 per 30-day cycle, Snow Day costs more than the Blizzard floor. At $30,000 a month, Snow Day runs $249 + $900 = $1,149, which is $250 more than Blizzard's floor.
Billing runs every 30 days1. That's about 12.17 cycles a year. Blizzard's floor lands at roughly $10,938 a year, and Snow Day at roughly $3,030 before the 3% kicks in.
One thing the 3% never touches: TikTok Shop sales, which sit on Blizzard and its no-usage-charge pricing1. So for a brand that needs it, the break-even doesn't apply.
Costs outside the plan price
The commissions you pay creators and affiliates come out of your own budget. The plan price doesn't include them. You can also send flat-fee one-time payments outside commissions, but only to one affiliate per payment5.
Payout fees are a separate line. With Snowpay, the payout fee appears on screen when you send the payout, and the help page doesn't give the amount6. Social Snowball doesn't publish that figure, so ask for it during the demo and have it confirmed in writing.
Snowpay setup takes time and cash before your first payout. Gigapay reviews the registration, which typically takes 1 to 3 business days. Prefunded payouts need a balance kept in the account, and a top-up can take 1 to 3 business days to appear after you pay the invoice. Budget up to about 6 business days before the first prefunded payout lands. On-the-Go payouts need no pre-funding6.
Once set up, bulk payouts take two clicks, and you can send cash or gift cards1.
Social Snowball doesn't publish annual pricing or discounts, payout fee amounts, or the final custom quote. If a number matters to your budget, ask for it directly.
Who Social Snowball fits, and when a different model fits better
Social Snowball gives you unlimited affiliates and post-purchase referrals, two-click bulk payouts1, and, on Blizzard only, TikTok Shop plus DTC affiliates in one profile with one sign-up flow4. It's rated 4.6 from 211 reviews on its Shopify listing, checked 2026-11-051. It had over 1,500 subscription-based Shopify customers at the time of the 2025 acquisition3.
It's a good fit for Shopify brands that want an always-on commission program for many affiliates and customers, where the revenue makes $249 to $899+ per cycle worth paying.
A different job needs a different tool. Say you want a few paid videos from specific TikTok Shop creators, at a flat price agreed in advance, rather than an ongoing commission program. That's what Rateful handles.
Brands book from a creator's public page at rateful.ai/@handle, which shows their packages, recent videos and numbers. The brand gets a written agreement and pays through Rateful before the creator films. On a creator's own deals, the creator's deposit is released before filming, and Rateful holds only the rest of the payment until the posts are live. Brands pay booking protection of about 5% on top of the deal amount, shown before they pay.
A worked example, using a hypothetical $400 package (not a quoted rate): $400 + about 5% booking protection ($20) = about $420, shown before the brand pays. Three such videos: $1,200 + about $60 = about $1,260.
These are different tools for different jobs, so the costs can't be compared one to one. A commission program pays out on sales for as long as the program runs. A flat-fee booking pays once for specific content. For a side-by-side look, see Social Snowball alternatives for TikTok Shop brands, side by side with Rateful, and for the other side of the deal, what TikTok Shop creators on Rateful charge for one video.
How to check your price before you sign
Run through this list in the demo:
- Ask for the custom quote in writing, since both plans are "starts at"12.
- If you need TikTok Shop, price Blizzard from the start. Snow Day doesn't include it1.
- Ask for the Snowpay payout fee per payout, since it isn't published6.
- Estimate your monthly affiliate revenue against the $21,667 break-even.
- Plan extra setup time if you prefund payouts6.
Social Snowball's pricing page copy says "no contracts, no hidden fees", and that you can change plans in the app and cancel by uninstalling from your store2. The live page still carries that copy today, but confirm it holds in your written quote.
One warning on research: older reviews online list lower prices and different plan names from earlier plan versions. Trust the live Shopify listing and your written quote over those figures. If you're comparing Shopify-based options, our breakdown of Shopify Collabs pricing covers another route.
Questions people ask
how much does social snowball cost per month
The monthly base is $249 on Snow Day and $899 on Blizzard. Only Snow Day adds the 3% fee. Both are "starts at" prices billed in US dollars every 30 days, so the final number comes from a custom quote12.
does social snowball take a percentage of sales
On Snow Day, Social Snowball charges 3% of affiliate-generated revenue, meaning revenue from referral sales like a purchase made with a creator's discount code12. Blizzard has no usage charges at all. TikTok Shop sales fall under Blizzard, so they never carry the 3%1.
is social snowball tiktok shop on every plan
No. The TikTok Shop module is listed as a Blizzard addition, on the plan that starts at $899 a month1. Snow Day doesn't include it, so a brand selling on TikTok Shop should plan on Blizzard.
does social snowball have a free trial
Social Snowball's listing and pricing page copy don't state a trial either way, and third-party reviews disagree. Ask about a trial or pilot period in the demo and get the answer in writing with your quote.
social snowball snow day vs blizzard which is cheaper
It depends on your affiliate revenue. Snow Day costs less until monthly affiliate revenue passes about $21,667, the point where $249 plus 3% equals Blizzard's $899 floor. Above that, Blizzard is cheaper. A brand that needs TikTok Shop is on Blizzard at any revenue level1.
can you cancel social snowball anytime
Going by the pricing page copy, yes: uninstalling the app is how a brand cancels2. Because that wording may change, check the cancellation terms in your written quote before signing.