How much does Agentio cost?
Agentio has no public price page and no subscription plans. Agentio's Terms of Service define a Campaign Fee of 20% of the campaign budget for the ad or ad license the brand bids for, and the fee sits inside the bid1.
Pricing was checked 2026-11-05.
Prices for individual creators aren't negotiated. Each creator shows up priced at a "standardized CPM"3, and Agentio sets that price from audience data and past brand campaigns2. So the brand's cost is a CPM number plus the Campaign Fee structure, not a rate card anyone haggled over.
On sources, a widely read review says Agentio never published the 20% figure on its site and that agentio.com/pricing returned a 404 on 13 October 20264. The 404 matches the lack of a price page. But the 20% figure is in Agentio's own Terms of Service1, so the terms are the source to cite, not the review.
What a brand actually pays on Agentio
The 20% Campaign Fee is the headline, but the terms add a few more lines that can raise the bill or claw money back.
| Cost line | What the terms say |
|---|---|
| Campaign Fee | 20% of the campaign budget, included in the bid1 |
| Sales tax or VAT | Charged on top where it applies1 |
| Ad license renewals | Renew automatically for 30-day periods unless the brand or creator ends them at least 5 days before each renewal1; the license period starts at first use of the ad or 14 days after the creator approves, whichever comes first1 |
| Use outside the license | Charged at the full bid plus Campaign Fees, multiplied by the license periods the use covers1 |
| Production fee (Meta partnership posts) | A percentage the brand sets in its bid, based on what it spends promoting the post1 |
For example, on a $10,000 campaign budget, the Campaign Fee at 20% is $2,0001. If the 20% sits inside the budget as the terms describe, the remaining $8,000 goes to creator bids.
The chart below shows the same arithmetic from the other direction: the budget you'd need to put $5,000 in one creator's hands. Under that reading, the budget is $5,000 ÷ 0.80 = $6,250, of which $1,250 is the Campaign Fee.
The chart also shows the same $5,000 deal priced through Rateful, where the brand pays $5,000 plus about 5% booking protection (about $250), so about $5,250. Agentio and Rateful do different jobs, which the comparison section below covers. The chart only compares the fee arithmetic.
One practical habit for brands: put a calendar reminder 5 days before each license renewal, because that's the cutoff for ending an auto-renewing 30-day period. Miss it and you pay for another period. Use an ad after the license ends and Agentio may charge the full bid plus Campaign Fees again for every period the use covers1.
Who is this built for? Agentio describes itself as a platform for buying creator ads "like a paid channel," with matching, pricing, contracts, payment and measurement automated. The demo form asks for your monthly Meta spend, with options running from under $250k to $5M+3. There is no published minimum, so read those options as a signal of fit, not a floor. Confirm any minimum on the insertion order4.
What creators pay and keep on Agentio
Creators pay nothing to join Agentio, and a creator can add a manager to run the account for them2.
The workflow is hands-off: offers arrive with rates, timelines and requirements already set, and creators accept or decline. There's no pitching, negotiating or invoicing; Agentio handles contracts, approvals, revisions and payments2.
The price itself comes from Agentio's data, not from anything the creator asks for2.
On pay, Agentio's terms say the creator is paid "the full amount" of the brand bid they accepted. A Meta partnership post can add a production fee on top, set as a percentage in the brand's bid. Per Agentio's site, that production fee applies when Meta and/or YouTube accounts are connected to the brand1.
The sources disagree on this point. The review says creators get about 80% of the deal, with Agentio taking 20%4. The terms say the creator is paid the full accepted bid, and the brand's bid already includes the Campaign Fee1.
Both can be true at once if the offer a creator sees is already net of the fee, but neither source says that directly. So treat the number on your offer as what you'll be paid, and confirm it in writing before you accept. If you're weighing that offer against what TikTok Shop deals pay, see what TikTok Shop creators on Rateful charge for one video for a benchmark.
One clause to read twice: if your post is taken down for any reason within 10 business days of going live, you must refund the fees already paid, by wire, by check or by deduction from future fees. Worked example: you're paid $3,000 for an ad, and the video is taken down on business day 7 after posting. Under the terms you refund the $3,000, in one of those three ways. "For any reason" includes takedowns you didn't cause, so keep that cash available until after the 10th business day. Agentio's site describes the refund scope as a takedown by the creator or the platform within 10 business days1.
Does Agentio work for TikTok and TikTok Shop?
Agentio's creator page names YouTube and Instagram2. The homepage's newest product is creator-led Partnership Ads on Meta3. Neither page mentions TikTok or TikTok Shop.
As a secondary source, not from Agentio: the review, citing Contrary Research, said TikTok was not live on Agentio as of September 20264. That could change, so check with Agentio directly if TikTok matters to your plan. The same research notes Agentio launched on YouTube in Oct 2023 and on Instagram/Facebook in July 20265.
Agentio has real strengths. Each creator carries a standardized CPM price. The platform automates matching, pricing, contracts, payment and measurement3. And the company is well funded, with a $40M Series B led by Forerunner on November 18, 2025, $56M raised in total and a $340M valuation6.
Agentio vs Rateful pricing for TikTok Shop deals
These tools do different jobs. Agentio is a marketplace for buying creator ads on YouTube and Meta. Rateful is an AI manager for TikTok Shop creators: each creator gets a deals address, handle@rateful.ai, brands email it, and the AI manager Sam answers, negotiates to the creator's rate card and sends the agreement. For the full breakdown, see Rateful vs Agentio for TikTok Shop, or read how an AI manager handles your brand emails.
| Agentio | Rateful | |
|---|---|---|
| Brand fee | 20% Campaign Fee inside the bid1 | About 5% booking protection on top of the deal amount, shown before paying |
| Creator cost | Free2 | Nothing until the first deal closes, then Free, Pro at $49 a month or Scale at $149 a month; 0% of deals |
| Who sets the price | Agentio sets a CPM from data23 | The creator's own rate card; Sam never goes below the creator's minimum |
| Platforms | YouTube, Instagram/Meta2 | TikTok Shop creators |
| Payment timing | Agentio pays after the post, with a 10-business-day takedown refund1 | On a creator's own deals, the creator's deposit is released before filming, and Rateful holds only the rest until the posts are live. The agreement states the exact payment plan |
A few Rateful specifics: payouts go to the creator's Stripe account and are US-only for now. Creators must be 18 or older. Accepting a deal always needs the creator's OK, and Rateful can't promise earnings. What a creator makes depends on their rates and which brands say yes.
Questions to ask Agentio before you sign
Brands should get written answers to these before signing:
- Is the 20% Campaign Fee inside my budget or on top of it, for my specific contract1?
- How long is the first license period, and exactly how do I end renewals1?
- What production-fee percentage am I setting on partnership posts1?
- Is there a minimum spend? Agentio doesn't publish one, so ask.
Creators should ask:
- Is the offer amount what I'll actually be paid1?
- What happens if the platform takes my video down within 10 business days1?
- Who controls renewing the ad license, me or the brand1?
If the answers don't fit, compare the field on the Agentio alternatives 2026 for brands and creators page.
Questions people ask
how much does agentio charge brands
Agentio's terms set a Campaign Fee of 20% of the total campaign budget, and the fee is included in the bid the brand pays. Sales tax or VAT can be added on top where it applies. License renewals, out-of-license use and production fees on Meta partnership posts can add more1.
is agentio free for creators
Agentio is free for creators, and managers join free too2. There is no subscription or listing fee on the creator side.
does agentio take a cut from creators
Not according to its terms, which pay the creator the full accepted bid1. A review claims creators receive about 80% of the deal4. Both can be true if the offer shown to the creator is already net of the fee, so confirm the payout number in writing before accepting.
does agentio work with tiktok
Agentio's own pages name YouTube, Instagram and Meta, and don't mention TikTok23. Ask Agentio directly for the current status, since a review reported it was not live as of September 20264.
does agentio have a minimum budget
Agentio doesn't publish a minimum budget. The monthly Meta spend options on the demo form run from under $250k to $5M+3, so ask Agentio what applies to your spend.
what happens if my agentio video gets taken down
If the post is taken down for any reason within 10 business days of going live, the creator must refund the fees already paid. The refund can be a wire, a check, or a deduction from future fees1. A creator paid $3,000 whose video comes down on business day 7 owes the $3,000 back.