Is Beacons legit? the short answer
Beacons is a legitimate company called Beacons AI Inc., and its About page lists backers including Andreessen Horowitz and Y Combinator, with Neal Jean as CEO1.
So why do people search "beacons ai scam" at all? Linkero traces much of that talk to a resell-rights course that third parties sell through Beacons, and Beacons itself didn't make the course2.
Here is the scorecard, with prices checked November 5, 2026:
| Item | Detail |
|---|---|
| Company | Beacons AI Inc., backed by Andreessen Horowitz and Y Combinator, CEO Neal Jean1 |
| Payments | Paid out through Stripe, PayPal or a connected bank account34 |
| Fees | 9% seller fee on the Free and Creator plans4 |
| Refunds | Paid subscription fees are non-refundable5 |
| User ratings | App Store 3.2/5 from 100 ratings6, Trustpilot 1.9/57 from 44 reviews7 and Google Play 3.6/5 from about 1.63K reviews, with the App Store and Google Play figures as of Nov 5, 2026 |
What Beacons costs in 2026
Beacons has four plans: Free, Creator, Creator Plus and Creator Max. Prices below were checked on Beacons' pricing page on November 5, 2026.
The chart shows how much the 9% seller fee costs per month at different sales totals on the Free plan, with the fee reaching about the $30 price of Creator Plus at $333 in sales. Source: Beacons help center. Sources: 4, 8.
| Plan | Monthly | Annual (per month) | Beacons seller fee | Email sends | Daily AI credits | Support response target |
|---|---|---|---|---|---|---|
| Free | $0 | $0 | 9% | 50/month | 30 | Under 48h8 |
| Creator | $10 | $100/yr ($8.33) | 9% | 500/month | 300 | Under 24h84 |
| Creator Plus | $30 | $300/yr ($25) | 0% | Unlimited | Unlimited | Under 12h84 |
| Creator Max | $100 | $1,000/yr ($83.33) | 0% | Unlimited | Unlimited | Under 6h84 |
Creator Max adds Google Workspace, white glove onboarding, priority support, an NFC card and event access. Annual billing is advertised as two months free8. In practice, paying annually saves you $20 a year on Creator, $60 on Creator Plus and $200 on Creator Max compared with paying monthly for 12 months.
You may see a different top price elsewhere. Three 2026 reviews list Creator Max at $90 a month ($900 a year)9210, and one of them checked the price on August 2, 20269. Beacons now lists $100 a month ($1,000 a year)48, which is $10 a month more. This page uses $100.
How the 9% fee cuts into what you keep
The 9% seller fee applies to Free and the $10 Creator plan; Creator Plus and Creator Max charge 0%. Beacons' own help center has an FAQ for creators surprised that 9% was taken from their first sale after paying for a plan4. The $10 plan does not remove the fee.

The chart shows the combined share of each sale taken by Beacons' 9% fee and Stripe's 2.9% plus $0.30 processing fee at four product prices, with cheaper products losing a larger share. Source: Beacons help center and Stripe pricing. Source: 4.
On top of that, the payment processor takes its cut on every plan: Stripe charges 2.9% + $0.30 per transaction, and PayPal charges 3.49% plus a fixed fee that depends on the currency4. The fixed $0.30 is why cheap products lose a bigger share than reviews suggest.
A worked example on Free with Stripe makes this concrete. On a $10 product, Beacons takes $0.90 and Stripe takes $0.59, so you keep $8.51, with 14.9% gone. On a $100 product the same fee stack leaves you $87.80, only 12.2% gone, because the fixed $0.30 matters less as prices rise.
One review puts the effective free-plan rate at about 12%10. That figure only holds once sales reach roughly $100 and up, and cheaper items fare worse. On a $10 sale you lose close to 15%. On a $25 sale you keep $21.73, with 13.1% gone, and on a $50 sale you keep $43.75, with 12.5% gone.
The break-even math tells you when to upgrade. Free versus Creator Plus monthly: $30 / 0.09 = about $333 in monthly sales. Creator versus Creator Plus: $20 / 0.09 = about $222. Free versus Creator Plus billed annually ($25 a month): about $277.78.
Now picture $1,000 in monthly sales. Free costs you $90 in Beacons fees. Creator costs $100, the $10 plan plus the $90 fee.
Creator Plus costs $30 flat at that volume, so Plus saves you $60 versus Free and $70 versus Creator before processing fees. That gap grows with volume.
The 9% also comes out of commissions from Beacons' own affiliate links to its 12k brand partners on Free and Creator, while Creator Plus advertises keeping 100% of those commissions8. If you earn $200 a month through those links on Free, that is $18 a month to Beacons. This covers Beacons' affiliate network only, not your TikTok Shop commissions.
For the full plan-by-plan breakdown, see Beacons pricing 2026: plans, the 9% fee and what you keep.
The most common complaints from users
The ratings picture is mixed. The App Store and Google Play figures were checked November 5, 2026, and Trustpilot was re-read more recently:
| Source | Rating | Number of reviews | Main complaint themes | Date seen |
|---|---|---|---|---|
| Trustpilot | 1.9/5 | 44 reviews | Support, billing, domains | Latest check |
| App Store | 3.2/5 | 100 ratings6 | Support, app reliability | Nov 5, 2026 |
| Google Play | 3.6/5 | About 1.63K reviews | Not reviewed | Nov 5, 2026 |
The recurring themes, one example each. Support waits: an App Store reviewer says they got no answer by email or phone6, and another reviewer reports waiting almost two weeks with no response7.
Billing is another theme. Users report features said to be included that only lasted the first year. And on domains, at least one reviewer says a domain bought through Beacons was not actually theirs to take elsewhere7.
Set that against the promise. Beacons publishes support response targets by plan: under 48 hours on Free, 24 hours on Creator, 12 hours on Creator Plus and 6 hours on Creator Max8. The gap between a 48-hour target and a two-week wait is the core of the support complaints.
One caveat before you treat the Trustpilot score as final. Trustpilot shows 1.9/5 from 44 reviews, and the whole-star 2 you may see in the star image is only a rounded version of that score. That sample is small either way, so read it as a pattern of complaints about support and billing, not a verdict on the whole product.
What Beacons does and doesn't do for brand deals
Every plan includes a media kit that updates daily from linked social accounts8. It can connect Instagram, TikTok, YouTube and Twitch accounts11. On top of that, the brand deal tools include a pricing calculator for base rates, rate cards, media kit view analytics and invoices8.
The invoice tool lets you generate, send, track and follow up on invoices8, and invoices are paid out to your PayPal, Stripe or connected bank account. Beacons describes it as a free invoicing tool. You can set a custom due date or Net 30/60/903.
The AI Brand Outreach Email Generator writes pitch emails to brands, with unlimited generations on every plan8. You edit the draft and send it yourself, and Beacons doesn't describe the tool replying to or negotiating brand emails12.
One thing Beacons doesn't publish: whether the 9% fee applies to invoice payments. Its transaction-fee article sits under its Products and Currencies and Fees help sections, lists fees by plan and doesn't mention brand-deal invoices4. Ask support before invoicing a big deal on Free or Creator.
Two gaps matter if brand deals are your main income. Elev8or's November 2026 review says there is no brand-side marketplace behind the media kit, so brands don't browse Beacons looking for you13. The AI drafts outreach but doesn't answer brand emails or negotiate12.
If your actual problem is answering and closing brand emails, that is the job Rateful is built for. Its AI manager, Sam, replies to brands from your own handle@rateful.ai address, negotiates to the rate card you set, never goes below your minimum and needs your OK to accept a deal. On a creator's own deals, the deposit is released before you film and Rateful holds only the rest until the posts are live, with the exact plan set in the agreement. Creators pay nothing until the first deal closes, and Rateful takes 0% of your deals (payouts are US-only for now). See Rateful vs Beacons for brand deals.
How to use Beacons without getting burned
Start on Free and test everything before paying, because Beacons' help center says paid subscription fees are non-refundable5.
If you sell more than about $333 a month (about $277.78 with annual billing), go from Free to Creator Plus. Below that, Free is the cheaper choice, and above about $222 a month the $10 Creator plan costs more than Plus.
Buy your domain from an outside registrar, then connect it to Beacons instead of purchasing through the platform. The Creator plan lists a "free custom domain"8, but the plan doesn't say for how long, and reviewers report first-year-only features and domains they didn't own.
Screenshot your plan and fee terms at signup. Check your card statement the month after you downgrade or cancel. Export your email list regularly so your audience contacts stay yours.
Who Beacons works for, and who should pick something else
Beacons suits two groups. Creators who want a free link in bio, a daily-updating media kit and light selling do fine on Free. Sellers do well once they move to Creator Plus at 0%8, which the math above puts at more than about $333 a month in sales.
Look elsewhere if you sell cheap items on Free (15% gone on a $10 sale), if you need fast support on a low plan, or if you want brand deals answered and negotiated for you rather than drafted. The alternatives the ranking pages compare most are Linktree and Stan Store2, and the right pick depends on whether your priority is a simple link page or a storefront.
For a deeper look, see Beacons alternatives in 2026, picked by job, Beacons vs Stan Store fees and plans and the Linktree vs Beacons comparison.
Questions people ask
Is Beacons AI a scam?
Beacons AI is not a scam. It is a registered business, Beacons AI Inc., with backing from Andreessen Horowitz and Y Combinator1. The documented problems are fees, slow support and billing disputes, not fraud.
Is Beacons safe to sell on?
Payouts run through Stripe, PayPal or a connected bank account3. The main practical risks are the 9% fee on Free and Creator, slow support and non-refundable subscriptions5. Start on Free, keep your domain at an outside registrar and export your email list.
Does Beacons take a percentage of sales?
Beacons takes 9% of store sales on Free and Creator and 0% on Creator Plus and Creator Max. Stripe or PayPal processing fees come on top of that4.
How much is Beacons Creator Max?
Creator Max costs $100 a month or $1,000 billed annually, which works out to $83.33 a month. It carries no Beacons seller fee84. Some 2026 reviews still list it at $90, but Beacons now lists $1009.
Does Beacons refund subscriptions?
Beacons' help center says paid subscription fees are non-refundable5. That policy is why testing on Free first matters, and why annual billing is a bigger commitment than it looks.
Does Beacons take a cut of brand deal invoices?
Beacons doesn't say either way4. Until it does, treat this as an open question and get an answer from support in writing before you invoice a large deal on Free or Creator.
