Billo pricing 2026: packs, per-video cost and extras

What Billo costs in November 2026

Browsing creators and building a brief costs nothing¹. You pay only when you publish. A pack is a dollar amount you spend on any mix of videos and services².

Billo dates its per-video prices to October 2026², and pack prices were checked November 5, 2026.

Grow, Scale and Venture are from Billo's G2 listing. G2 last updated it October 29, 2026³.

What one Billo video costs

At the base price you get a 15-second video. The creator is a regular one with basic editing. The price goes up with video length (30, 60, 90 or 120 seconds), Premium creators, extra aspect ratios, more creators, and added services such as hooks, captions, expert editing or photos¹².

Premium creators have delivered at least 14 Billo videos⁴. For harder briefs (a second person, a pet, cooking, on-location filming), Billo suggests an optional complexity bonus and the brand decides whether to pay it².

The video price includes the creator's fee, basic editing, platform and transaction fees, and two revisions within the brief¹. Billo says creators get the full amount shown for the job, so creator pay is included in the price and Billo's fee comes out of what brands pay².

Billo doesn't publish its split. Octohog reports, from reviews, that creators net about $25 to $40 per video⁵. The basic video is raw footage with no captions, music or graphics².

You also pay for your product and shipping, plus any approved creator expenses such as recipe ingredients¹⁶. Taxes are extra, and Billo may add a credit card surcharge⁷.

The full add-on price list lives only inside the platform, because each video's cost depends on the brief². Any dollar figure for add-ons on other sites is an estimate. UGCGen puts a video at about $150 with add-ons, and it estimates the timeline at two to three weeks from brief to finished video⁸. The add-on menu covers captions, expert editing, hooks, photos, crops, organic posting, extra footage priced by the creator, and Partnership Ads or Spark Ads so your ads run from the creator's handle on Meta or TikTok¹².

Take the $1,000 pack and order 10 base videos. That's $990 from your balance ($10 left), plus $250 if each of the 10 creators needs a $15 product plus $10 in shipping. Total about $1,240, or $124 per video, before taxes (E2).

How pack bonuses lower your cost per video

The bonus adds between 12% and 18.3% to your balance depending on pack size. It only helps if you spend the whole balance within 12 months, because unused funds expire¹.

From the smallest pack to the largest, you save about $15 per video. Professional only beats the $1,000 pack if you expect to order well past the 10 videos it covers. For a few videos over that, two $1,000 packs ($2,000 for a $2,000 balance) cost less than one Professional pack ($2,500). Less money is at risk of expiring, too.

Expiry, refunds and the terms

Your balance is valid for 12 months from purchase, and unspent funds expire. The clock starts at purchase¹. You can't cash out, move it to another account, or roll it over⁷.

If you buy the $1,000 pack and order 6 base videos ($594) in a year, the remaining $406 is gone. Each video effectively cost $166.67 (E3), because the cash you spent was the full $1,000.

Billo's documents give three different answers on refunds:

• The pricing page offers a refund of unused funds if no creator is found within 30 days of publishing the first brief¹.
• The help center says the unused balance is fully refundable within 30 days of purchase. Past that point, it is refundable minus a 25% administration fee, and the refund covers only what you paid. Billo's own example: a $100 refund after 30 days returns $75⁹.
• The Brand Terms say packs are non-refundable except in the limited cases of Section 6.9, decided at Billo's discretion. Whenever a pack refund is granted, a 25% administrative fee is deducted from the refundable amount⁷.

Take a Professional pack: you paid $2,500 and have a $2,800 balance. Spend $990 on 10 base videos and $1,810 remains. Billo doesn't say how the bonus is taken out of a partly spent balance; the $1,510 and $1,132.50 figures assume Billo deducts the full $300 bonus from the remaining balance before refunding.

Under the help center's version, you would get about $1,510 back inside the first 30 days, and about $1,132.50 later once the 25% comes off (E4). Under the Brand Terms, which are the controlling document, the 25% is deducted from any refund that is granted, and no 30 day exception is set. So about $1,132.50 is the figure to expect, and only if Billo approves the refund. If a task has no creator selected and no product shipped, it can only be refunded in the 30 days after creation, then it is voided⁹.

Usage rights on approved videos pass to your brand: once your brand pays and accepts the deliverables, the creator must irrevocably assign all IP rights in the approved videos to your brand. You may not use AI to change or generate a materially different version of a creator's voice or likeness unless the creator has given express, separate written consent to that specific use⁷.

CreativeOps and managed service: the monthly add-ons

Neither is required. CreativeOps, Billo's performance-data subscription, starts at $149 a month, has a free plan, and can be cancelled anytime¹. The managed service starts at $2,000 a month plus video costs, is billed monthly in advance, and you can cancel after the first month².

Octohog reported CreativeOps at $300 monthly for 3 months, then $500 monthly, in its July 9, 2026 review. Billo now lists it from $149 a month⁵¹.

Packs never renew, so there is nothing to cancel¹.

First-year cost: the $1,000 pack plus CreativeOps is $1,000 plus $149 x 12, which comes to $2,788 (E6). A full year of managed service at its minimum is $24,000, with video costs on top².

What other Billo pricing pages get wrong

All claims below were verified November 5, 2026. Some are out of date.

UGC Roster corrected an earlier version of its article that had called creator fees an automatic surcharge, matching Billo's statement that creator pay is included¹¹². For complaints and ratings from Billo buyers, see this Billo review: costs and complaints.

Billo price vs other ways to get creator videos

Prices below were checked November 5, 2026, and the pay models differ.

Billo suits brands that want edited ad videos for ad accounts they control, prefer Billo handling creator payment, and are confident they will spend the full balance before it expires. Other tools fit better when you want one or two videos without a $1,000 minimum, or when creators should post to their own TikTok Shop audience.

For that second case, Rateful lets brands book a TikTok Shop creator's packages directly on the booking page rateful.ai/@handle. Rateful releases the creator's deposit before filming and holds the rest of the payment until the posts are live, and Sam sends the brand a written agreement (E5).

For more options with prices and fees, see Billo alternatives for brands, UGC platforms for brands compared on price and terms, and Insense pricing, plans and fees. For a direct comparison, read Rateful vs Billo head-to-head for TikTok Shop brands.