Insense pricing at a glance (checked November 4, 2026)
| Plan | Price | Billing | Campaigns/creators | Marketplace fee | Seats / brands / Partnership Ads |
|---|---|---|---|---|---|
| Trial | From $650 | One month | 1 campaign, 10 creators | 20% | 1 / 1 / 1 |
| Brand | From $500/mo ($1,500/quarter) or $400/mo ($4,800/yr) | Quarterly, or annual at $4,800 | Unlimited | 10% | 2 / 1 / 10 |
| Agency | From $800/mo ($2,400/quarter) or $640/mo ($7,680/yr) | Quarterly, or annual at $7,680 | Unlimited | 7% | 4 / 5 / unlimited |
The Trial caps you at 1 campaign and up to 10 creators, and its fee on creator pay is 20%. One thing the table doesn't show: Brand and Agency both include dedicated support1.
Two things to know before you enter card details. First, the Trial is paid at $650, not free1. Second, there is no month-to-month plan after the Trial. A paid subscription starts with an initial term of 3 months (Quarterly) or 12 months (Annual)2.
Other sites show different numbers. Older reviews still list a $500 trial3, and Influencer Marketing Hub's review, marked updated September 25, 2026, still shows a UGC plan at $1,200 a quarter that isn't on the current pricing page4. Trust the live pricing page and the date checked at the top of this section. For a fuller look at how the platform works beyond pricing, see the Insense review 2026.
The marketplace fee on top of creator pay
The Trial, Brand and Agency plans each have three cost layers: the subscription, what you pay creators, and a fee added to each creator payment1. The fee shrinks as the plan gets bigger. That is 20% on Trial, 10% on Brand and 7% on Agency.
In dollars, $1,000 of creator pay costs you $200 in fees on the Trial, $100 on Brand and $70 on Agency. Moving from Brand to Agency drops the fee from 10% to 7%1, but the quarterly subscription rises from $1,500 to $2,400, so the switch only pays off at higher creator spend. The lower fee has to cover the pricier subscription first. Until it does, Brand is cheaper.
One wrinkle: Insense describes this fee in more than one way. The plan cards say it combines a 5-10% payment facilitation fee with a 5-10% service fee. The pricing page FAQ splits it differently, at 5% for payment facilitation and "the remaining 5%" for admin, which only adds up to the Brand plan's 10%1. Confirm your plan's exact rate in writing before you pay.
As for what creators themselves cost on the platform: UGC campaigns start at $100 per video, and run higher for a UGC expert or if you want both raw and edited files. Sponsored posts start at $125 for nano-influencers and climb with follower count and placement. Product seeding involves no extra creator payment, and TikTok Shop collaborations pay by commission on sales1. For TikTok Shop rates, see what TikTok Shop creators charge for one video.
What a month or a quarter really costs: worked examples
These examples use Insense's stated $100 starting price for a UGC video1. Your actual creator rates may be higher, and the totals scale with them.
| Scenario | Subscription | Creator pay | Marketplace fee | Total | Cost per video |
|---|---|---|---|---|---|
| Trial month, 10 videos | $650 | $1,000 | $200 (20%) | $1,850 | $185 |
| Brand quarter, 30 videos | $1,500 | $3,000 | $300 (10%) | $4,800 | $160 |
| Brand annual, 120 videos | $4,800 | $12,000 | $1,200 (10%) | $18,000 | $150 |
The more videos you buy, the thinner the subscription spreads. On the Trial example, the $650 subscription is spread across only 10 videos, while on the annual Brand example it spreads across 120. A brand that only wants a handful of videos a quarter is carrying most of that $1,500 on each one.
Watch the Trial end date. If you don't cancel in time, the account moves to Brand, so subscription fees alone hit $650 plus $1,500, or $2,150, before a single creator gets paid1. And none of these totals promise any return on spend. They are the cost side only.
Add-ons, and what the Trial leaves out
Insense sells three add-ons. An extra user seat costs $30 a month. An extra brand costs $100 a month. Five more Meta Partnership Ads connections cost $125 a month1.
Stack them and the quarter moves. A Brand plan with 1 extra seat and 5 extra Partnership Ads connections adds $155 a month, or $465 over the quarter. That brings the quarterly subscription to $1,965 before any creator pay.
TikTok Shop brands should read the comparison table closely. The check and X icons show TikTok Shop, Affiliate and Product Seeding on Brand and Agency but not on the Trial, while TikTok Spark Ads appear on all three plans1. You cannot test Insense's TikTok Shop workflow during the $650 Trial. If TikTok Shop is your main channel, the Trial only shows you part of the product.
Content rights are narrower than the pricing page's marketing suggests. Under the Terms, the Creator owns the campaign content. Brands receive a non-exclusive license for digital and CTV use2, and only once all payments are made. Taking over the creator's full rights is a separate purchase called Extended Rights.
Trial auto-upgrade, renewals and cancelling
The Trial upgrades to the Brand plan automatically unless you cancel at least 48 hours before it ends1. You can cancel a renewal or the automatic Trial upgrade yourself on the Billing page, or by email or live chat5. For the Trial, do it at least 48 hours ahead of the upgrade date1. If notice comes too late, the subscription ends at the subsequent billing date instead2.
A paid subscription renews for the same term as the current one, so a quarterly plan renews every 3 months and an annual plan every 12 months. The Trial itself upgrades to a Quarterly subscription2. If you cancel a paid plan, you keep access until the end of the current billing period1. So cancelling early in a quarter doesn't waste the rest of it.
The practical step costs nothing. Put a reminder in your calendar well ahead of the upgrade, and another before each renewal date.
Insense managed services pricing
If you don't want to run campaigns yourself, Insense sells managed services. The Dedicated Platform Manager starts at $2,500 a month, and creator costs are extra6. NC Media Group's June 15, 2026 article lists this at $1,800 a month, but that figure no longer matches Insense's page7.
The Ready-To-Go UGC offer appears twice on the same page with different numbers. One listing says from $3,500 for 8 custom videos with creator cost included. Further down, ready-to-go UGC ads are listed from $2,800 for 6 assets6.
Per video that's $437.50 versus about $466.67. The two listings disagree. Ask which one applies to your project.
Post-production is listed from $500 for 15 videos. Insense calls its managed-service prices sample pricing and says final proposals are tailored to each project6. If you're comparing per-video UGC packs across platforms, the Billo pricing breakdown is a useful benchmark.
If you only need TikTok Shop creators: paying per deal instead
Insense covers Meta Partnership Ads and TikTok Spark Ads, several campaign types, and contracts, rights and payments in one place1. Teams doing that at volume spread the subscription thin, as the 30-video and 120-video examples show.
If all you want is to book TikTok Shop creators one deal at a time, there's a different model. On Rateful, each creator has a public page at rateful.ai/@handle with their packages, recent videos and numbers, where brands can book them. Sam, the creator's AI manager, sends the brand a written agreement, and the brand pays through Rateful before the creator films. On a creator's own deals, the creator's deposit is released before filming, and Rateful holds only the rest of the payment until the posts are live. The agreement spells out the exact payment plan.
On cost, brands pay booking protection of about 5% on top of the deal amount, shown before they pay. On a $1,000 deal that's about $50, so roughly $1,050 all in. For a side-by-side look, see Rateful vs Insense for TikTok Shop and the wider roundup of UGC platforms for brands.
Questions people ask
how much does insense cost per month
The Brand plan costs from $500 a month billed $1,500 quarterly, or from $400 a month billed $4,800 a year. Agency runs from $800 a month quarterly or $640 a month annually. Creator payments and a fee of 10% on Brand or 7% on Agency come on top of those figures1.
is the insense trial free
The Insense Trial costs from $650 for one month. It includes 1 campaign and up to 10 creators with a 20% marketplace fee, and creator payments are charged separately1. Older reviews listing a $500 trial are out of date34.
how do i cancel my insense trial before it upgrades
Cancel on the Billing page, or by email or live chat, no later than 48 hours before the Trial ends. If you miss that window, you are upgraded to Brand automatically1. Set a calendar reminder a few days ahead so the deadline doesn't slip.
what is the insense marketplace fee
The marketplace fee is a percentage added to each creator payment: 20% on Trial, 10% on Brand and 7% on Agency. Insense's plan cards describe it as a 5-10% payment facilitation fee plus a 5-10% service fee. The FAQ describes it differently, so confirm the exact rate for your plan before paying1.
does insense pricing include creator payments
Creator payments sit outside every Insense plan price and are budgeted separately. UGC starts at $100 a video and sponsored posts at $125 for nano-influencers1. The exception is managed services, where the Ready-To-Go UGC package from $3,500 for 8 videos includes creator cost6.
can i use insense for tiktok shop on the trial plan
The plan comparison table shows TikTok Shop, Affiliate and Product Seeding on Brand and Agency but not Trial. TikTok Spark Ads are available on all three plans1.