Euka pricing 2026: plans, limits, trial and real cost

How much Euka costs in 2026

These are the prices on euka.ai, the TikTok Shop platform. They were checked in November 2026. Euka's help center updated its plans and limits page around November 7, 2026³.

Paying annually saves 20%². The pricing page calls this a limited discount for early users¹, so don't assume it stays.

The annual-billing section below works out what that saving means per month and per year. Treat those as computed figures, not published prices. Confirm the exact number on Euka's Dashboard before you subscribe.

One naming note: this page is about Euka, the AI-powered creator marketing platform for brands and agencies⁴. Other products share the name, including a homeschool curriculum. Make sure you're on the right site. This comparison of TikTok Shop affiliate management tools and their prices puts Euka next to the alternatives.

What Starter and Growth include, and where Starter runs out

Starter gives you 10K messages and invites a month, limited Social Intelligence access and a cold-start playbook. Under $2k GMV, outreach and CRM are uncapped¹.

Growth adds unlimited contests and automated Spark code collection. It also brings AI-powered creator search and list building, automated outreach to competitors' creators, automated creative briefing, premium Social Intelligence and a dedicated account manager².

Starter's per-cycle quotas also cap you at 2 Social Intelligence Discover Trends searches, while Growth and Autopilot have no cap on those. Every plan allows 50 contracts per brand each cycle³. Upgrading doesn't raise that number.

On names: Euka's current plans are Starter, Growth and Autopilot, and Autopilot can show up as Enterprise in the plan picker. Some accounts still run on the older Pro or Business plans³. If you see Pro or Business in an older write-up or in your account, those are legacy plans. Go by the current names.

Message limits, the $2k rule and caps set by TikTok

Outreach messages on Euka include agent DMs, follow-ups and target collaboration invitations³, and that's what counts toward your quota.

The pricing page says outreach and CRM are unlimited while a shop is in cold start, under $2k GMV¹.

The help centre explains the catch: for Starter and Pro brands with under $2,000 in affiliate sales over the last 30 days, the per-cycle caps are waived. Messages still count, though. Once the brand passes $2,000, the whole cycle's usage counts toward the allowance. When the cap is reached, Euka's agents stop and the brand gets an email³.

Say a Starter brand under $2,000 in 30-day affiliate sales sends 12,000 outreach messages this cycle without being capped. If its sales then pass $2,000 mid-cycle, all 12,000 count against the 10,000 allowance, so the agents stop until the cycle resets or the brand upgrades. That's the moment Starter gets expensive in practice, because you're forced to Growth or you wait.

Growth still has a 5,000-a-day sending limit³. Unlimited per cycle doesn't mean unlimited per day.

On Starter, at the 2,500-a-day limit³, the 10,000 monthly allowance¹ can be used up in 4 days of full-speed sending: 10,000 ÷ 2,500 = 4.

TikTok's own weekly outreach limits apply on every Euka plan, and upgrading Euka doesn't raise them³. That's a TikTok limit, not a Euka one.

Starter plans billed every 3, 6 or 12 months still reset message usage monthly³. Longer terms bank no extra messages.

Annual billing, the trial and cancelling

Billed monthly for 12 months, Starter costs 12 × $199 = $2,388 a year, and Growth costs 12 × $599 = $7,188 a year. Annual billing comes with a 20% saving².

Euka's pricing page shows only the monthly prices and a "Save 20%" label, with no annual dollar figure, so the annual amounts on this page are computed. The published Starter price is $199 a month per workspace, billed monthly². Verify the precise figure in your Euka Dashboard before paying.

Accounts that have never subscribed get a 14-day trial, and you must add a payment method at checkout. The trial becomes a paid plan when it ends unless you cancel³, so check the plan fit before the trial runs out. Accounts that subscribed before don't get another trial⁵.

Cancelling takes effect when the current billing period ends, and cancelling during the trial takes effect at the end of the trial. It doesn't automatically refund that period, and your data isn't deleted⁵. Euka gives no partial refunds for a mid-period cancellation⁶.

You keep access until the period ends, but there are no refunds or credits⁶. Cancel before renewal, not after.

A single-brand account can't cancel until open Meta Ads programs, contests, retainers or other active programs are closed. For accounts with several brands, Euka's help center shows no open-campaign check at cancellation⁵. Do it in this order:

1. Close any open Meta Ads programs, contests or retainers.
2. Check that nothing else in the account is still active.
3. Cancel before the renewal date.
4. Keep an eye on the confirmation, since the subscription stays live until the period ends.

Running several brands? Every brand requires a separate licence³. An agency running two brands needs two licences, and if each bills at Growth's listed $599, that's $1,198 a month. Agencies should ask about the Agency plan's volume discounts² before paying list price.

Euka AI for Shopify is priced separately

The Shopify app has one plan, also called Growth, at $599 a month with a 14-day free trial, billed through Shopify, on a page last updated October 19, 2026⁷.

This is separate from the TikTok Shop platform's plans, even though both have a plan called Growth, and Euka bills that platform directly⁷. Don't add the two together unless your brand actually uses both products.

On the Shopify app, programs have no extra fees, and Euka takes no commission and doesn't handle payments to creators⁷. That no-commission statement covers the Shopify app only. It says nothing about fees on the TikTok Shop side.

When Euka fits, and when you only need a few paid videos

Euka is built for running affiliate outreach at scale: creator discovery, outreach, sampling, campaigns and GMV reporting in TikTok Shops across 22 countries. Euka says 17,000+ TikTok Shop stores use it⁴, though that figure is self-reported.

If you run an ongoing affiliate program with hundreds of creator invites a week, the real comparison is Starter against Growth. Moving from Starter to Growth on monthly billing adds $400 a month, or $4,800 a year. The jump makes sense when your shop passes the $2k GMV line¹, when Starter's 1,000 CRM messages per cycle³ run short, or when the cap keeps stopping your agents mid-cycle the way it did in the example above. Unlimited contests² are one of the extras Growth adds on top.

If you mainly want to book a few creators for set-fee videos, that's a different job, and a per-workspace outreach subscription may be more tool than you need.

On Rateful, each creator has a public page at rateful.ai/@handle with their packages, recent videos and numbers, where brands can book them. The creator's AI manager, Sam, sends the brand a written agreement, and the brand pays through Rateful before the creator films. The creator's deposit is released before filming, and Rateful holds only the rest until the posts are live.

Brands pay booking protection of about 5% on top of the deal amount, shown before they pay. Deals from a brand's creator list work differently: the charge is 10%, and Rateful holds the whole payment until 3 days after every post is verified live. Rateful never posts or messages on TikTok for anyone.

Say a brand books a creator's $400 video package on their rateful.ai/@handle page. At the 5% rate, the extra comes to roughly $20, so the brand pays about $420, with the total shown before it pays. You can browse TikTok Shop creators brands can book or check what TikTok Shop creators on Rateful charge for one video to sanity-check your budget.

Rateful isn't a replacement for Euka's affiliate outreach automation. One books individual paid videos. The other runs a scaled affiliate program. For the full breakdown, read the head-to-head of Rateful and Euka for TikTok Shop brands.