Rateful vs Euka in 2026: pricing, terms and fit

Rateful vs Euka: the short answer

Euka is an AI creator marketing platform for brands and agencies. For TikTok Shop it covers discovery, outreach, sampling, campaigns and GMV reporting. It also runs inside AI apps such as Claude, ChatGPT and Cursor through MCP¹. Sam is Rateful's AI manager and works for the creator; your brand books that creator by emailing their handle@rateful.ai address or through their page at rateful.ai/@handle, then pays through Rateful.

The two products charge different people. Euka charges brands $199 or $599 monthly per workspace, with Enterprise and Agency plans at custom prices². With Rateful, the brand pays booking protection of about 5% on top of the deal amount, shown before paying.

A brand can use both, because they do different jobs: Euka to recruit and manage affiliates on commission, Rateful to book specific creators for paid videos under a written agreement. If you need volume outreach and sampling, pick Euka; if you want paid videos from chosen creators, pick Rateful. Neither tool replaces the other.

Prices and terms below were checked on 2026-11-05.

What Euka costs a brand in 2026

Euka sells two published plans and two custom ones. All are priced per workspace. Starter is $199 monthly, Growth is $599 monthly, and Enterprise and Agency are quoted through sales². For the full pricing breakdown, see Euka's plans, limits, trial and real cost.

Annual billing saves 20%, which Euka describes as a limited discount for early users⁷². Worked out, a year of Starter billed monthly is $2,388, while yearly billing comes to about $1,910.40. Growth follows the same pattern: $7,188 across a year on monthly billing, or about $5,750.40 billed annually. Euka's page doesn't print those yearly dollar figures, so treat them as computed from the 20% discount.

Under the Starter $2,000 rule, Starter and Pro brands under $2,000 in affiliate sales over the last 30 days get their per-cycle outreach and CRM caps waived. Once the brand crosses $2,000, the full billing cycle's usage counts toward the allowance, and when the cap is hit, Euka's agents stop until the cycle resets or the brand upgrades. Daily limits still apply either way⁴.

A worked example: your shop sends 9,000 outreach messages while under $2,000 in 30-day sales, with the caps waived. You then cross $2,000. The whole cycle's 9,000 messages now count against the 10,000 allowance, leaving 1,000 messages until the reset, and the agents stop when you hit the cap. At Starter's 2,500-a-day sending limit, those 9,000 messages took at least 4 days to send anyway.

Starter, Pro and Business also carry per-cycle caps on Social Intelligence use and creative briefs (10 briefs, for example), while Growth and Autopilot have no cap⁴.

Prices are per workspace², so each brand you run needs its own license⁴. Two brands on Growth means $1,198 a month, or $14,376 a year billed monthly.

Whatever plan you buy, TikTok's own weekly outreach limits still apply⁴. Upgrading Euka doesn't raise them.

Two details sit outside the main tiers. The Euka AI app for Shopify is a separate plan billed through Shopify². And Euka's plan names are shifting: the current lineup is Starter, Growth and Autopilot, but some accounts still sit on older Pro or Business plans⁴.

Euka trial, contracts and cancellation terms

An account that has never subscribed gets a 14-day Euka trial, and a payment method is required at checkout⁴. The card on file is charged when the 14 days end unless the account cancels first⁶.

Contracts work through e-signature, sent from Campaigns > Contracts⁸. Every plan allows 50 contract sends per brand per billing cycle, and each send counts toward the 50 even if it's later voided (drafts and templates don't count)⁴. So a brand that sends 60 retainer contracts in one cycle passes the allowance; offers accepted after that still proceed, but the contract remains a draft. On period retainers, the creator's periods start when they accept, without waiting for the signature⁸.

Owners and admins manage Euka plans, but the single-brand in-app cancellation flow is owner only. Cancellation takes effect when the current billing period ends, or when the trial ends. The plan keeps working until the displayed end date, and cancelling doesn't automatically refund the current period. On a single-brand account, the flow makes you close any open Meta Ads program, contest or retainer first. Multi-brand accounts cancel through the billing portal instead, which does no open-campaign check⁶.

How booking a creator through Rateful works for a brand

Booking through Rateful means hiring a specific creator for a paid video, not recruiting affiliates. If you're still building your shortlist, read how brands find TikTok Shop creators or browse the TikTok Shop creators brands can book on Rateful.

1. Email the creator's deals address, handle@rateful.ai, or book from their page at rateful.ai/@handle, which shows their packages and recent videos.
2. Sam answers and negotiates to the rate card the creator sets. The manager never goes below the creator's minimum, and accepting a deal always needs the creator's OK.
3. Sam sends the brand a written agreement.
4. The brand pays before the creator films. On a creator's own deals, the deposit is released to the creator before filming, and Rateful holds only the rest until the posts are live. The written agreement sets the exact payment plan.

The brand's cost comes to about 5% above the deal amount, shown before paying. On a $400 deal, that's about $420 paid by the brand. Ten bookings at $300 each come to $3,000 in deals plus about $150 on top, roughly $3,150 total.

Rateful's limits are strict: it never posts or messages on TikTok for anyone, so this isn't an affiliate outreach, sampling or GMV reporting tool the way Euka is; Sam never posts. Payouts go to the creator's Stripe account and are available in the United States for now.

Rateful vs Euka for creators

The Euka Creator app is listed as free on the US App Store, with a 4.8 rating from 192 ratings. In it, creators apply to paid collaborations with their own price and sign contracts in the app; they can also enter contests with leaderboards and cash prizes³. Through Meta Ads programs, brands can also pay creators a share of ad spend or sales¹.

Euka payments run through the brand: creator money becomes withdrawable only once the brand's payment reaches Euka, and Euka doesn't advance money before that. A missed due date shows a "Brand is late" status, and the amount stays pending until the brand pays; Meta Ads weeks are billed about 7 days after they end⁵.

Euka's help center says withdrawals use Stripe only and PayPal is no longer available⁵. The App Store listing still mentions PayPal, but that line is out of date³.

One recent App Store review says some brands don't pay or disqualify creators; treat that as one user's report, not a pattern³. Euka's pages checked don't say whether the company takes a cut of creator earnings.

Rateful works for the creator, not the brand: each creator gets their own deals address and Sam answers the brand emails that come in. Every creator gets 10 free brand pitches, and Scale makes pitches unlimited.

Creators pay nothing until their first deal closes. After that they pick Pro at $49 monthly or Scale at $149 monthly; the Free plan stays available, with each reply waiting for approval. A year of Pro works out to $588, and a year of Scale to $1,788.

Rateful takes 0% of creators' deals. Every plan, Free included, includes a scam check on brand emails. Creators must be 18 or older.

Payouts go to a US Stripe account. Rateful can't promise earnings; what a creator makes depends on their rates and which brands say yes. More detail lives in how an AI manager handles a creator's brand emails.

Who should pick Euka and who should pick Rateful

Pick Euka if you're a brand or agency running an affiliate program on TikTok Shop at volume. That means unlimited messages, sampling, contests, retainers, GMV reporting, Meta Ads whitelisting, or shops in several of its 22 countries²¹.

Starter suits a brand under $2,000 in 30-day affiliate sales that wants to test outreach while caps are waived²⁴. Once the program works and you pass $2,000, budget for Growth at $599 a month, since the $2,000 rule above then applies². If Euka doesn't fit, other affiliate tools for TikTok Shop brands covers the rest of the market with 2026 prices.

Pick Rateful if you want to book specific US TikTok Shop creators for paid videos. Your brand gets the agreement in writing and pays before filming. The deposit goes to the creator before filming, and Rateful holds only the remainder until the posts are live, as the agreement sets out. The cost is about 5% above each deal rather than a monthly seat.

Creators choose between the same two products. The Euka Creator app is where you find brand programs and paid collabs³. With Sam, you get a manager answering and negotiating your inbound brand emails. You can use both, since they do different jobs.