LTK pricing 2026: what creators pay and what brands pay

What LTK costs creators: the short answer

The catch is getting in. You have to be an approved creator before you can work with LTK's brands or earn through LTK¹. LTK looks for a public profile with consistent, quality original content².

If you're outside the US and Canada, the FAQ sets a 5,000-follower minimum. That 5,000 figure is for non-US/CA applicants only¹. LTK gives no figure for US or Canadian applicants.

How the money reaches you on LTK

There are three ways to earn: commission on sales, gifting, and paid campaigns with brands².

Commission depends on the brand's rate, typically 10% to 25%¹. On a $100 sale, a 10% rate pays you $10 and a 25% rate pays $25. On an $80 cart, that's $8 versus $20. LTK's own share of that commission is not published³.

On timing, a secondary source reports that commission pays out after the retailer confirms the sale and the return period has passed, and that weekly payouts were announced in August 2024³. LTK's own pages say payouts come after commissions build up, with the return period considered⁴, and that weekly payouts were announced on August 20, 2024⁵. The payout minimum isn't on any public LTK page³. Check it in the creator app once you're approved.

Approved creators get a self-service platform plus a dedicated manager who guides posting strategy. Outside the US, LTK runs brand collaborations as a managed service¹. If you're comparing storefront tools on payout terms, the Shop My vs LTK in 2026 breakdown covers commission and payout differences.

What brands pay for LTK Connect, and why it matters to you

The self-serve pricing page for brands, checked 2026-11-05, lists Launch at $99 per month, Pro at $999 per month and Enterprise as "varies per month"⁶.

One warning: the page disagrees with itself. The pricing table still has template placeholder text in its feature rows. Its "Yearly Spend" row lists $25,000 for Pro and "?????" for Launch, and that $25,000 Pro yearly spend conflicts with the $100,000 in the page's own text⁶.

The table's tier names (Launch, Pro, Enterprise) also don't match the text's names (Connect, Connect Pro, Connect Scale). A brand should confirm prices with LTK before signing anything.

The plan price is also not a brand's full cost. Connect includes network-wide commission on sales to creators, so brands pay commission on top of the plan. Creator casting, campaign management, reporting and creator payments all run through Connect. At list prices, Launch works out to $1,188 a year and Pro to $11,988 a year, before commission⁶.

Why should you care as a creator? A brand on Launch can send offers to only 10 creators a month, at most 120 creators a year. A Pro brand can reach 50 a month, with up to $100,000 in yearly collaboration spend, at most 600 creators a year. Plans cap paid offers. LTK's page puts the annual spend caps at $25K for Connect, $100K for Pro and unlimited for Scale⁶.

What LTK doesn't publish

Three things you won't find on the public pages:

• The share of commission it keeps. A secondary source (a competing storefront tool) confirms the splits quoted online are not on any official page³.
• The payout minimum. It sits behind the creator login³.
• A follower minimum for US and Canadian applicants. Only the non-US/CA figure of 5,000 is public¹.

One more thing about the terms page. The one at company.shopltk.com is the LTK Shopping Terms of Service, and it covers shopping activity. It gives LTK the right to end an account with or without cause or notice⁷, but it is the shopper agreement, not the creator agreement, so don't read it as the rules for creator accounts.

Any payout minimum or commission split you see online, like $25 or $100, is unconfirmed. Treat them as unconfirmed. For a fuller picture of how the platform handles pay and rules, read the 2026 LTK review of pay, rules and fees.

LTK vs a direct brand-deal setup for TikTok Shop creators

LTK works well for lifestyle creators who want shoppable storefronts and commission across thousands of retailers¹, plus gifting and paid campaigns², all at no cost to the creator. If your audience buys through a shoppable storefront, that storefront and commission model fits¹².

Some creators mostly get brand emails asking for paid TikTok videos. For them, a flat-fee deal setup is a different model.

Rateful is an AI manager called Sam. Brands email the creator's deals address, handle@rateful.ai, and Sam answers and negotiates to the creator's rate card. Sam never goes below the creator's minimum, and accepting a deal always needs the creator's OK. Sam sends the brand a written agreement that states the exact payment plan. The brand pays when it signs. On a creator's own deals, the creator's deposit is released before filming, and Rateful holds only the rest until the posts are live.

On a $500 Rateful deal, the brand pays about 5% booking protection (about $25), so roughly $525 total, and Rateful takes 0% of the $500. Per year, Rateful's plans run $0 on Free, $588 on Pro and $1,788 on Scale, and creators pay nothing until the first deal closes.

You can run both at once. Use storefront links on LTK and flat-fee TikTok deals through Rateful. Rateful never posts or messages on TikTok for anyone, and it can't promise earnings; what you make depends on your rates and which brands say yes. The Rateful vs LTK comparison goes deeper on fit.

Before you apply: a quick checklist

1. Make your profile public and post original content of good quality, regularly².
2. If you're outside the US or Canada, check the 5,000-follower bar¹.
3. After approval, look up each brand's commission rate before linking to it¹.
4. Find the payout minimum and payout schedule in the creator app, since the minimum isn't public³.
5. Spread your income across platforms so you aren't relying on just one.

If you mainly do paid TikTok videos, the bigger lever is setting your own rates. See what TikTok Shop creators on Rateful charge for one video, and browse LTK alternatives for creators if you want to compare options side by side.