Shop My vs LTK compared: commission, payouts and fit

ShopMy vs LTK in one view

Table checked 2026-11-05. "Not published" means the platform doesn't state it on a public page, so those cells stay blank rather than borrowing third-party numbers.

How commission rates compare, and why online numbers conflict

ShopMy says commission rates typically range from 10% to 30% depending on the brand or retailer, and commission is calculated before taxes and shipping¹. LTK says its brands typically offer 10-25% commission². Neither range is a promise.

You'll see lower numbers for LTK elsewhere. One creator's comparison reports LTK commissions as typically 3-14%, which conflicts with LTK's stated 10-25%⁶. ShopMy adds its own caveat: the rate it displays is an average, so actual earnings can differ¹. Platform-wide ranges describe brand offers, not what you'll earn on a given product, so compare the rate shown on the exact retailer in each app before you choose where to link.

Two ShopMy mechanics change what a click actually pays. ShopMy pays full-cart commission: say a shopper clicks your link to a $40 serum and checks out a $160 cart at 12%, and you earn $19.20, not the $4.80 the linked item alone would pay. ShopMy's own example is a $200 cart at 10% earning $20¹. Because commission is figured before tax and shipping, a $100 order with $8 tax and $6 shipping at 15% earns $15.00, not $17.10.

Tracking also leaks. ShopMy says sales can go untracked if the shopper uses coupon extensions like Honey or Rakuten, switches devices or buys in an app¹.

What approval takes on ShopMy and LTK

ShopMy is not open signup, though some comparisons say otherwise. Joining requires an application that typically takes 3-5 business days, with typically 1,000 followers reviewed case by case³. Expect a short wait.

ShopMy reviews applications for evidence of product sharing, an engaged audience and ideally existing brand work, and creators who are denied can apply again after 90 days. Creators outside the US can join and link any brand or retailer through Add by URL³.

LTK also requires approval. Creators must be approved by LTK to work with LTK brands and earn on LTK. Applicants outside the US and Canada need at least 5,000 followers, and LTK looks for a public social profile with consistent, quality original content²⁵. LTK's FAQ gives no follower minimum for the US or Canada, so any number you see quoted for those countries isn't from LTK; for more, see the LTK review of pay, rules and fees.

How long payouts take on each platform

Payout frequency no longer separates these two. LTK introduced weekly commission payouts, announced 20 August 2024⁴. ShopMy pays weekly every Friday, paid via PayPal or Stripe¹. An older ShopMy guide page described a single monthly PayPal payout⁷, and older comparisons may still describe ShopMy as monthly.

Weekly payouts still come with a wait. ShopMy says commissions typically remain pending for 30 to 120 days while retailers verify and pay, and a purchase can take up to 7 days to appear in your account¹. A 2024 third-party comparison reports LTK Friday payouts over $25⁸, but LTK doesn't publish its pending period or payout minimum on its public pages, so treat that figure as unverified.

A dated example, using ShopMy's published rules:

1. Thu 5 Nov 2026: a shopper buys through your link.
2. By about Thu 12 Nov 2026: the order appears in your account (up to 7 days, sometimes longer).
3. Sat 5 Dec 2026 to Fri 5 Mar 2027: the commission locks.
4. Fri 11 Dec 2026 at the earliest, around Fri 12 Mar 2027 at the late end: the locked commission goes into the next eligible payout, which lands on a Friday, provided at least $11 is locked¹.

That $11 threshold takes $110 of locked sales at 10% commission, or about $36.67 at 30%. Plan around that gap.

Brand deals, gifting and other income on each

LTK creators can work with brands on gifting partnerships and paid campaigns⁵.

ShopMy Opportunities pay a flat fee that Friday once complete, skipping the pending stage, and collaboration payments go by direct deposit when you link a Stripe account. Consults split 80/20, so a $100 consult pays you $80 and ShopMy keeps $20¹.

If you're a TikTok Shop creator who wants flat-fee brand deals rather than affiliate links, Rateful gives each creator a deals address that Sam, an AI manager, answers. Sam negotiates to the rate card you set, never goes below your minimum, and accepting a deal always needs your OK; Rateful takes 0% of creators' deals. More on that in ShopMy alternatives for TikTok Shop creators.

How ShopMy and LTK differ for brands

Table checked 2026-11-05. Third-party estimates of ShopMy and LTK brand fees conflict with each other, so ask each company for a written fee schedule covering subscription, per-sale transaction fees and campaign fees before you sign anything. Ask for fees in writing.

If you need a full influencer platform rather than an affiliate network, see influencer marketing platforms for small brands and the breakdown of what creators and brands pay LTK.

Common claims about both, checked

Choosing one platform or running both

Pick LTK if you want discovery inside a shopper app that's free to download and use². It suits creators making fashion, home or beauty content for an audience that shops big retailers. Pick ShopMy if you want to link almost any brand or retailer through Add by URL, want published payout rules, or plan to sell consults³¹.

Using both is reasonable. Check each platform's terms for exclusivity before you post the same product on both, since neither's public pages settle that question. More options sit in the LTK alternatives for creators compared page.

The practical first step: compare one product's rate in both apps, apply to both, and track 60 days of locked earnings before committing your links to either.