Quick verdict: which one fits you
Passionfroot is built for B2B creators whose sponsors sit in tech, SaaS, AI and finance, with a storefront covering newsletters, YouTube, LinkedIn and TikTok.12 Deals you find yourself cost you 0% (the brand pays a 5% fee), while deals that come through its Partner Network carry a 15% sourcing fee taken out of your payout.3
Rateful is built for US TikTok Shop creators. When a brand emails your deals address, Sam replies, negotiates against your rate card, sends the agreement and pitches brands. You pay nothing until your first deal closes. The platform's cut is 0%.
Close your own B2B sponsors and want a free media kit and storefront? Passionfroot costs you nothing. If brands already email you about TikTok Shop work and you want someone else handling the inbox and the money, Rateful fits better. Fees and terms were checked 2026-11-05.
What each platform actually does
Passionfroot gives you a storefront: a profile with your offerings and audience insights that works like a media kit, where you set your own rates for shoutouts, sponsored posts or newsletter slots. Brands find you three ways: through your storefront, through Live Campaigns (where you apply to brands running active campaigns), and through Discover, its matching feature.13 Messaging with brands is built in, and when a brand accepts your proposal the payment link goes out automatically.1 The company is Passionfroot GmbH, based in Berlin.4
Rateful works in your inbox instead of on a storefront. Brands email your deals address (handle@rateful.ai), and Sam replies and negotiates against your rate card with your minimum as the floor. Nothing is accepted without your OK.
Sam sends the written agreement. Once the brand signs, payment runs through Rateful by Stripe. On your own deals, the deposit is released before you film and Rateful keeps the balance until your posts go live. Every plan, Free included, runs a scam check on brand emails.
It does not post or message on TikTok for anyone. See how an AI manager handles brand email.
On Passionfroot you run the sale yourself, from pitch to proposal to payment link. On Rateful, Sam runs the email while you film.
Fees side by side
Both platforms charge creators 0% on self-sourced deals. The differences show up in who finds the deal, who pays the brand fee and when you see your money. The full Passionfroot fee breakdown goes deeper; the head-to-head is below, checked 2026-11-05.
| Passionfroot | Rateful | Checked 2026-11-05 | |
|---|---|---|---|
| Built for | B2B creators across newsletters, YouTube, LinkedIn, TikTok | US TikTok Shop creators | Yes |
| Channels and brands | Tech, SaaS, AI, finance partners | TikTok Shop brands, by email | Yes |
| Deal sources | Your own outreach, storefront, Live Campaigns, Discover | Inbound brand email, Sam's pitches | Yes |
| Negotiator | You | Sam (your OK required) | Yes |
| Creator fee, self-found deals | 0% | 0% | Yes |
| Creator fee, platform-found deals | 15% sourcing fee | 0% (Sam's pitches and brand-list deals carry no creator fee) | Yes |
| Monthly price | Free, no monthly fees | $0 until first closed deal, then Pro $49/mo, Scale $149/mo or Free | Yes |
| Brand fee | 5% on self-sourced deals (2% also appears, see below) | Booking protection, about 5% (card cost if higher); 10% on brand-list deals | Yes |
| Creator payment timing | Immediate to Stripe on card payments; 3 to 5 business days on bank transfer | Deposit released before filming; balance held until posts are live | Yes |
| Payout options | Stripe, or USD bank transfer by SWIFT | Stripe, United States only | Yes |
| Signup | Waitlist with instant access | About 60 seconds, TikTok handle and email | Yes |
Passionfroot's pricing page shows a 2% fee on self-sourced deals, while its dated pricing help article says the brand pays 5%.1 The dated article is the one to go with, and its pricing note reads "as of Feb 2024," with all fees including Stripe's 2.9%.3 Either way, the brand pays. Confirm the number at checkout before quoting a sponsor.
What a $1,000 deal pays on each
| Deal type | Creator receives | Brand pays |
|---|---|---|
| Passionfroot, self-sourced | $1,000 | $1,050 (at 5%) |
| Passionfroot, Partner Network | $850 | $1,000 |
| Rateful, creator's own deal | $1,000 | about $1,050 |
The 15% fee covers every collaboration with that partner, not just the first booking.3 A partner who books you monthly through the network keeps costing 15% for as long as the relationship runs.
When 15% beats a flat plan, and when it doesn't
Self-sourced deals cost $0 on both platforms, so this math only matters for deals a platform brings you. The table shows what the 15% sourcing fee takes at five monthly deal volumes, against Rateful's flat plans.
| Network deal volume per month | 15% fee | Rateful Pro | Rateful Free |
|---|---|---|---|
| $250 | $37.50 | $49 | $0 |
| $500 | $75 | $49 | $0 |
| $1,000 | $150 | $49 | $0 |
| $2,000 | $300 | $49 | $0 |
| $5,000 | $750 | $49 | $0 |
On price alone, Pro at $49 a month is cheaper than the 15% fee once network deals pass about $327 a month. Scale at $149 does so above about $993. This is a price comparison, not a like for like swap, because a Rateful plan does not replace a sourced deal. Rateful's Free plan costs $0. The repeat-booking rule makes the gap grow: twelve monthly $1,000 network bookings cost $1,800 in sourcing fees over a year, against $588 for a year of Pro.
What the 15% pays for is deal flow: the Partner Network brings the sponsor to you. Rateful's plans pay for handling and negotiation on deals that already reach your inbox. Pro adds 10 free brand pitches, and Scale makes them unlimited.5
The service makes no earnings promises. What you make depends on your rates and which brands say yes.
For context on rates, the median asking price among creators on Rateful with a public price comes to $145 for one TikTok Shop video, across 153 creators as of Nov 7, 2026. Asking prices run from $140 to $850, with fashion at a $140 median and beauty and skincare at $180 among niches with 5 or more priced creators. Creators under 10K followers ask a $145 median, and creators with 10K to 50K ask $170. These are asking prices, not what brands paid, so treat them as a starting point for your own TikTok Shop creator video rates.6
How and when you get paid
On Passionfroot, brands pay by card or bank transfer. Card payments reach your Stripe account immediately (minus fees), then pay out to your bank on your Stripe schedule, commonly 2 to 7 business days. Bank transfers usually arrive within 3 to 5 business days once the brand has paid. When your dashboard shows "Processing payout," your partner has paid and Passionfroot is preparing the money.4
Bank transfer payouts go out in USD only by SWIFT, so your account must accept USD. If Stripe is not available in your country, you can still get paid by USD bank transfer. These bank transfers are rolling out for select creators and partners. If your account holds another currency, your bank converts at its own rate and fees.4
On Stripe payments you are the merchant of record, with Passionfroot outside the flow of funds, and the company has no US EIN, which matters for your tax paperwork. You set VAT on each invoice yourself. Once an invoice is issued, the app will not let you edit it; you can only void it while unpaid. Brands paying by transfer receive the bank details plus an invoice they can download for procurement.4
Network deals come with conditions. Payments must stay on-platform, and sending an external payment link costs you payment protection, automated invoicing and support.34
Rateful holds the brand's payment and releases it as the work is delivered.7 On your own deals the deposit is released before you film, and Rateful holds the rest until your posts are live, with the exact plan stated in your agreement.5 On deals from a brand's creator list on Rateful's brand page, the brand pays 10% on top, and the full amount stays held for 3 days after all posts are confirmed live.7
Payouts arrive through Stripe, which is United States only for now.7 The trade-off versus Passionfroot's immediate card payouts is deliberate: money is secured before you shoot, which kills the chase-the-invoice problem, but you wait for the balance until the work is live.
Best fit by creator type
Pick Passionfroot if your sponsors are B2B brands in tech, SaaS, AI or finance and you sell slots across a newsletter, YouTube, LinkedIn or TikTok.12 It is also worth a look if you are outside the US and have access to bank transfers, since USD bank transfers can work where Stripe does not.4 And if you close your own deals and just want a free storefront with invoicing, there are no monthly fees.3
Pick Rateful if you are a US-based TikTok Shop creator, 18 or older, whose deals arrive as brand email. It fits when you want negotiation handled for you, payment secured before you film, and Sam pitching brands from its list of TikTok Shop brands. One thing to check before committing: when a brand first meets you through Rateful, every paid deal between you two for the next 12 months goes through Rateful.7
If neither fits, the Passionfroot alternatives page compares other options with 2026 fees rather than listing them here. On the brand side, sponsors running B2B campaigns across newsletters and YouTube will find more of their creators on Passionfroot. Brands selling on TikTok Shop that want booking protection and posts verified live before full payment release are who Rateful's brand page is built for.
Questions people ask
What cut does Passionfroot take of creator deals?
Passionfroot takes 0% on deals you source yourself and charges the brand a 5% fee on those. On deals that come through its Partner Network, it deducts a 15% sourcing fee from your payout, Stripe fees included.3
Who pays the Passionfroot 5% fee?
The partner (the brand) pays it, on top of the deal amount, and creators pay nothing on self-sourced deals. Partner Network deals work differently: 15% comes out of your payout instead. The 5% never touches your side of a self-sourced deal.3
Is Passionfroot a good fit for TikTok creators?
It supports TikTok as one storefront channel alongside newsletters, YouTube and LinkedIn, and its brand partners skew toward B2B tech and SaaS.21 If your deal flow is TikTok Shop brands emailing you about product videos, a tool built around that inbox, like Rateful, matches the work more directly.
Does the 15% fee apply to repeat deals with the same brand?
Yes. The sourcing fee covers every collaboration you have with a partner who came through the network, similar to how an agency manages the relationship.3 A $1,000 monthly booking keeps paying $150 a month while the partnership runs.
How fast does Passionfroot pay out?
Card money lands in your Stripe account right away, and your bank follows in about 2 to 7 business days depending on your Stripe schedule. Bank transfers take 3 to 5 business days after the brand pays, sent in USD by SWIFT.4
What does Rateful cost creators?
The Free plan costs nothing, and Rateful's pricing page says you "start on Pro, free, with no card," until the first deal closes.75 After that you have 7 days to add a card and choose Pro at $49 a month or Scale at $149 a month, or drop to Free, where each of Sam's replies waits for your approval. Brands pay booking protection of about 5% on top of the deal.7