What Passionfroot costs creators in 2026
The core creator product is free. There is no monthly fee to sign up, build a storefront or send proposals. Passionfroot says it charges creators only on deals it brings them, so where a deal came from decides what it costs you1. Its Terms & Conditions say the creator commission fee is a percentage agreed separately3.
| Deal source | Fee | Who pays | Source page |
|---|---|---|---|
| Deals you find yourself (storefront, your own proposals) | 5% | The brand | Help center14 |
| Deals you find yourself (storefront, your own proposals) | 2% | The brand | Creator pricing page2 |
| Deals from the Partner Network or Discover | 15% sourcing fee, Stripe fees included | You, taken from your payout | Help center14 |
| Monthly subscription | None | Nobody | Help center1 |
The first two rows conflict. Passionfroot's help center says the brand pays 5% on deals you source yourself1, while its creator pricing page FAQ says 2% on every transaction2. Passionfroot's FAQ describes the 5% as a brand service fee charged to the partner5. Check the fee breakdown on your own proposal before sending it. Checked 2026-11-04.
How much you keep: worked examples
On network deals you keep 85 cents of every dollar, and on your own deals you keep your full price.
Start with Passionfroot's own math. Its official example shows a $1,000 network booking paying the creator $8501. Its invoice example shows the same rate on a smaller job: a $100 ad with a 15% sourcing fee pays out $854.
Scale that up and the fee grows. A $2,500 network sponsorship carries a $375 sourcing fee, so your payout is $2,125.
Deals you find yourself work differently. You keep your price, and the brand pays the fee on top of it1.
The sponsor's invoice lists the fee as a line item, and you get a credit note for the fee Stripe takes out. That credit note covers the fee that Stripe and Passionfroot extract4. So a $1,000 storefront booking costs the brand $1,050 under the help center's 5%, or $1,020 under the pricing page's 2%12. Your $1,000 stays $1,000, before any bank or currency costs on bank transfers4.
One thing you don't need to subtract is card processing. Passionfroot's fees already include Stripe's 2.9%1. If you're still deciding what to charge in the first place, look at what TikTok Shop creators on Rateful charge for one video before you set your storefront prices.
The fine print: repeat deals, network tags and old dates
The 15% sourcing fee never expires. It applies to every deal you ever do with a brand you met through the network, including repeat deals. Its scope covers all collaborations with that partner1.
How the 15% sourcing fee adds up across repeat bookings with a single brand found through Passionfroot's Partner Network, based on the fee terms in its help center. Source: 1.
Say a network brand books 4 videos at $1,000 each over a year. The fee is $150 on the first booking, $300 total after the second, $450 after the third and $600 after the fourth. You keep $3,400 of $4,000. Had you found those 4 sponsors yourself, you would keep the full $4,000 and each brand would pay the fee instead.
Only bookings made through Passionfroot's Discovery feature get the network tag, so deals you find yourself are not tagged. The tag applies to Discovery bookings and Discover connections1.
If you take network sponsorships, the payments have to stay on Passionfroot1. Sharing an outside payment link triggers a warning that you would lose payment protection, automated invoicing and support4.
One more reason to read the live numbers: the pricing article is dated July 17, 2026 but labels its own pricing "as of Feb 2024". Combined with the 2% vs 5% conflict12, the fee figures on Passionfroot's own pages are inconsistent.
How Passionfroot pays you
Card payments reach your Stripe account as soon as the brand pays, minus fees. From there the money moves to your bank on Stripe's schedule, usually 2 to 7 business days4.
Passionfroot Bank Transfer is the second route, and it is rolling out to select creators and partners. Payouts usually arrive 3 to 5 business days after the brand pays. They are USD only, and your bank has to accept USD by SWIFT4.
Intermediary or receiving banks can take their own fee, and Passionfroot doesn't control that. Creators in countries where Stripe isn't available can still get paid in USD this way4.
The help pages don't describe holding the brand's money until your content is live. Card funds land in your Stripe account as soon as the brand pays. If you want money before you post, Passionfroot suggests splitting a booking into two proposals, for example 50% before posting and 50% after4.
Who Passionfroot fits, and who it doesn't
Passionfroot fits creators whose audience is businesses, because the brands on its marketplace buy reach to business audiences6.
The free tier does real work. You get a media kit with live audience stats, rates, testimonials, booking forms and automated scheduling7. You set your own prices and pick which services you offer2. The global USD bank transfer means creators without Stripe can still get paid4.
If you don't have a media kit yet, try this free media kit template for TikTok creators.
The marketplace itself is B2B. Brands on it buy sponsorships that reach business audiences, mostly in tech and business. Vetting after signup normally takes up to 48 business hours, and up to 7 to 10 business days when things are busy6.
TikTok Shop creators should read this part closely. A common reason a profile gets set to Limited is content that isn't aimed at a business audience. Limited profiles can still use the storefront, take direct requests and get paid, but they aren't listed in the marketplace6. In practice, most TikTok Shop creators would use Passionfroot as a free storefront and invoicing tool: no network deals, no 15%, and the brand covers the 5% or 2% on each booking.
For a wider view of where creators find sponsors, see the best creator marketplaces compared.
Passionfroot vs Rateful for TikTok Shop creators
For a US TikTok Shop creator, the main difference is who finds the brand and who pays the fee. Side by side, checked 2026-11-04:
| Passionfroot | Rateful | |
|---|---|---|
| Monthly cost | Free1 | Nothing until Rateful closes your first deal, then Free, Pro at $49/month or Scale at $149/month |
| Fee on your deals | 15% on network deals, 0% on your own1 | 0% |
| Brand-side fee | 5% or 2%, depending on which page12 | Booking protection of about 5%, shown before the brand pays |
| Payment timing | Card payments reach your Stripe right away4 | On your own deals, your deposit is released before filming and Rateful holds only the rest until your posts are live, with the exact payment plan set in the agreement. On deals from a brand's creator list, the whole payment is held until 3 days after every post is verified live |
| Payout reach | Global USD bank transfer4 | United States only for now |
| Focus | B2B audiences6 | TikTok Shop creators |
With Rateful, brands email your own handle@rateful.ai address and Sam, the AI manager, answers. Sam negotiates to the rate card you set and never goes below your minimum, and accepting a deal always needs your OK. Every plan, Free included, runs a scam check on brand emails.
The math on a $1,000 video: Rateful takes 0%, so your deal amount stays $1,000. The brand pays about 5% booking protection on top, roughly $1,050, shown before paying.
After your first deal you pick a plan. On Pro at $49 a month, one $1,000 deal in a month leaves $951 after the subscription. On the Free plan there's no subscription, but each reply waits for your approval.
The right choice depends on what you make. If you run a B2B newsletter, LinkedIn presence or YouTube channel outside the US, Passionfroot's marketplace and global payouts may serve you better. If you're a US TikTok Shop creator who wants brand emails answered and negotiated for you, Rateful is built for exactly that.
Rateful can't promise earnings, since what you make depends on your rates and which brands say yes. The full breakdown is in the complete Rateful vs Passionfroot comparison.
Questions people ask
Is Passionfroot free for creators
Signing up and using the storefront costs nothing, with no monthly fee. Passionfroot only charges creators on deals it brings them, which means a 15% sourcing fee on Partner Network bookings. Deals you find yourself carry no creator fee; the brand pays 5% or 2% instead12.
What is the Passionfroot 15% sourcing fee
The sourcing fee is the cut Passionfroot takes when a brand finds you through its Partner Network or Discover. It is 15% of the booking, Stripe fees included, and it comes out of your payout. On a $1,000 booking that means you receive $850. The fee applies to every deal with that network brand, including repeats1.
Does Passionfroot take a cut of deals I find myself
On deals you source yourself, Passionfroot takes nothing from your payout. The brand pays a fee on top of your price, and that fee appears on the sponsor's invoice4. The help center puts the brand fee at 5%1, while the creator pricing page says 2%2, so confirm the figure on your proposal first.
Does Passionfroot charge brands 2% or 5%
Both numbers appear on official Passionfroot pages. The help center says brands pay 5% on deals creators find themselves1, and the creator pricing page FAQ says 2% on every transaction2. The two pages give conflicting figures12.
How long does Passionfroot vetting take
Vetting normally takes up to 48 business hours after you sign up. At busy times it can stretch to 7 to 10 business days. Profiles that don't target business readers are often set to Limited, which keeps the storefront and payments but removes the marketplace listing6.
Can TikTok creators use Passionfroot
Yes. A TikTok creator can sign up and use the storefront, take direct requests and get paid, even on a Limited profile. The caveat is that the marketplace is built for B2B audiences in tech and business. Limited profiles lose the marketplace listing6.