The short answer: the best Stan Store alternative depends on what you sell
What you sell decides the pick. Every alternative below trades some part of Stan's deal for a lower price. Stan's baseline: Creator is $29 a month or $300 a year, Creator Pro is $99 a month or $948 a year, and Stan takes 0% of transactions12. Stan has no free plan, but it offers a 14-day trial3.
Quick picks by job:
- Digital products: Linktree Pro, which includes a 7-day free trial4.
- Free to start, fee-based: Beacons Free at 9% of sales, or Fourthwall Free at 5% on digital56.
- Merch plus digital: Fourthwall. It takes 0% on physical products even on the free plan6.
- Store with email built in: Sellfy, as long as you stay inside its yearly sales caps7.
- No monthly fee below $3,000 in monthly sales: Checkout Page8.
- Courses: SchoolMaker, Podia or Kajabi96.
- Brand deals, not products: Rateful, an AI manager for TikTok Shop creators.
Stan still wins for some creators, and the last section says who should stay put.
Stan Store alternatives compared, prices checked November 2026
Prices below were checked on 2026-11-05. Stan was checked on 2026-11-04.
| Tool | Pay model | Monthly price (annual) | Platform fee on sales | Who it's for | Checked |
|---|---|---|---|---|---|
| Stan Store | Subscription | $29/mo or $300/yr; Creator Pro $99/mo or $948/yr | 0% | Digital products, courses, bookings in one link | 2026-11-04 |
| Beacons | Free plan plus subscriptions | Free $0; Creator $10/mo or $100/yr; Creator Plus $30/mo or $300/yr; Creator Max $100/mo or $1,000/yr | 9% on Free and Creator; 0% on Creator Plus | Link in bio with media kit and email | 2026-11-05 |
| Linktree | Free plan plus three paid tiers | Free $0; Starter $9 ($7 annual); Pro $17 ($14 annual); Premium $35 ($30 annual) | 0% on Pro and Premium | Digital product sales from a link in bio | 2026-11-05 |
| Fourthwall | Free plan plus one paid tier | Free $0; Pro $19/mo or $15 annual | 5% on digital and memberships, 0% on physical (Free); 0% digital on Pro | Merch plus digital products | 2026-11-05 |
| Sellfy | Subscription | Starter $29 ($22 annual); Business $79 ($59 annual) | 0%, with yearly sales caps and 2% overage | Store with email and discount codes | 2026-11-05 |
| Checkout Page | Free + flat tiers | Free up to $3K/month in sales | None | Checkout pages without a monthly fee | 2026-11-05 |
| SchoolMaker | Subscription | From $29/mo, billed yearly | See their page | Course-first creators | 2026-11-05 |
| Rateful | Nothing until Rateful closes your first deal | Free, Pro $49/mo, Scale $149/mo | 0% of deals; brands pay booking protection of about 5% on top | Not a store: brand deals for TikTok Shop creators, US payouts | 2026-11-05 |
Card processing is extra on all of them, typically 2.9% + $0.30 per sale through Stripe210. That works out to about $1.03 on a $25 sale, or about $41 at $1,000 in sales. Budget for it.
What each alternative does well, and the catch
Beacons
The free plan covers unlimited links, a media kit and 50 email sends, all at $0. The catch is the 9% transaction fee, which also applies on the Creator plan and only drops to 0% at Creator Plus for $30 a month5. For a deeper fee and plan breakdown, see the Beacons vs Stan Store comparison.
Linktree
Linktree Pro sells digital products with 0% seller fees and charges USD $0.25 per payout4. The catch: selling digital products needs Pro or Premium, not Free or Starter10, and Premium costs $35 a month. Unlimited Instagram auto-replies also require Premium, while Stan includes AutoDM on the $29 Creator plan41.
Fourthwall
Fourthwall takes 0% on physical products even on the free plan, throws in a free .store domain, and Pro at $19 a month (or $15 billed annually) drops the digital fee to 0%. The cost is 5% on digital products and memberships while you're on Free6. Merch sellers may never notice.
Sellfy
Sellfy includes email marketing and discount codes even on Starter. The catch is the yearly sales limit. Starter covers up to $10,000 a year and Business up to $50,0007.
Sellfy may charge 2% on sales above your cap until you upgrade. The trial lasts 14 days with no card required7.
Checkout page
Checkout Page's free plan lets you sell up to $3,000 a month with no platform fees. Free pages carry Checkout Page branding, and the paid tiers are flat subscriptions that rise with your revenue8. For a creator with steady sales under the cap, it's the only option here with neither a monthly fee nor a platform fee on digital product sales. Card fees still apply.
Course platforms
SchoolMaker starts at $29 a month billed yearly on its Lite plan9. Podia and Kajabi show up on alternative lists for course sellers6, and Teachable is another option course sellers often consider. Pick a course platform when the course itself is the product and you need lessons instead of a checkout link.
What you actually pay at $200, $500, $1,000 and $3,000 a month in sales
Platform cost per month, monthly billing, before card fees:
Monthly plan fee plus transaction fees at $1,000 in digital sales, based on each platform's published pricing. Checkout Page is free up to $3,000 a month in sales, with Checkout Page branding. Sources: 1, 4, 5, 6, 8.
| Tool | $200/mo | $500/mo | $1,000/mo | $3,000/mo |
|---|---|---|---|---|
| Stan Creator | $29 | $29 | $29 | $29 |
| Beacons Free | $18 | $45 | $90 | $270 |
| Beacons Creator Plus | $30 | $30 | $30 | $30 |
| Linktree Pro | $17 | $17 | $17 | $17 |
| Fourthwall Free | $10 | $25 | $50 | $150 |
| Fourthwall Pro | $19 | $19 | $19 | $19 |
| Sellfy Starter | $29 | $29 | $29 + overage risk | needs Business at $79 |
| Checkout Page Free | $0 | $0 | $0 | $0 (at the cap) |
At $1,000 a month, $12,000 a year is $2,000 over Starter's $10,000 cap. That means 2% of $2,000, or $40 a year extra, unless you upgrade. At $3,000 a month you're at $36,000 a year, so Sellfy requires Business at $79 monthly ($59 billed yearly)7.
The break-evens in plain terms:
- Beacons Free (9%) costs the same as Stan Creator at about $322 of monthly sales.
- Fourthwall Free (5% on digital) is cheaper than Stan Creator below roughly 23 sales of a $25 product a month, about $580 a month16.
- Beacons Free stops beating Beacons Creator Plus at about $333 a month, and Fourthwall Free stops beating Fourthwall Pro at $380 a month.
- Linktree Pro at $17 costs $12 less each month than Stan Creator's $29 subscription, at any sales volume for digital products14.
Annual billing softens the subscriptions too: Stan Creator drops to $25 a month effective, Linktree Pro to $14, so $168 versus $300 a year14.
Prices that changed, and where other lists are wrong
Linktree's current pricing page shows Starter at $9, Pro at $17 and Premium at $35 monthly ($7, $14 and $30 billed annually), with Pro selling at 0% fees4. Fourthwall still lists Linktree fees of 12% on Free, 9% on Starter and Pro, and 0% on Premium6. Printify still says paid tiers start at $6 a month, with fees from 12% on Free down to 0% only on the top tier11. The Stan Store vs Linktree breakdown uses the current numbers.
Beacons gets misquoted too: its help center lists Creator Max at $100 a month ($1,000 a year), not the $90 Printify gives511. And SchoolMaker's claim of an $8 "Creator Pro plan" at 0% doesn't match Beacons' own plans: the cheapest paid plan is Creator at $10, and it carries the same 9% fee as Free59.
Podia pricing is inconsistent across lists: Printify says $42 a month with a 5% fee, SchoolMaker says $33 billed yearly or $39 monthly, and ecomm.design says from $39 with no billing period11912. We couldn't settle it from Podia's own page for this update. Check podia.com directly.
Check the date on any price table. That includes this one.
If your income is brand deals, not product sales
A lot of TikTok and TikTok Shop creators earn from brand deals rather than their own products, and none of the ranking lists covers them. Stan sells courses, digital products and bookings from a link in bio, and its help center doesn't describe brand-deal tools like a deal inbox, contracts or brand payments.
The free route is Beacons: its free plan includes a media kit. Its Creator plan is also positioned for creators closing brand deals5.
The dedicated route is Rateful: each creator gets their own deals address, handle@rateful.ai, and Sam, the AI manager, answers brand emails, negotiates to the rate card you set and never goes below your minimum. You approve every deal, the brand pays through Rateful, the deposit is released to you before you film, and Rateful holds only the rest until your posts are live. The agreement sets out the exact payment plan. Rateful takes 0% of your deals. Nothing is due until Rateful closes your first deal; after that it's Free, Pro at $49 a month or Scale at $149 a month.
Payouts are US only for now. You must be 18 or older. Earnings vary. More detail sits in the Rateful vs Stan Store comparison.
Many creators run both. A store handles products, and a separate tool handles brand deals.
Before you switch from Stan Store
Stay on Stan if you want courses, bookings and AutoDM in one place and prefer a flat fee with 0% taken from sales121. Stan wins on features, not on price. About $322 a month is only where Beacons Free costs the same as Stan. Linktree Pro and Fourthwall Pro are cheaper at every sales level for digital products, and Fourthwall Free is cheaper below about $580 a month.
Before moving anything:
- Use the free trials. Stan gives 14 days and Linktree Pro gives 7 days4.
- Compare annual against monthly billing before committing, since both Stan and Linktree cost less per month on annual billing14.
- Check payment eligibility. Stan requires you to be at least 18 to accept payments, and its Stripe Custom accounts aren't available in US territories other than Puerto Rico1314.
- Remember that Stanley, Stan's AI content tool, is a separate product with separate pricing15.
Questions people ask
Is there a free alternative to Stan Store?
Three tools have real free plans, and Linktree Free exists too but can't sell digital products: Beacons Free includes unlimited links and a media kit with a 9% fee on sales5. Fourthwall Free takes 5% on digital and memberships and 0% on physical products6. Checkout Page is free up to $3,000 in monthly sales with its branding on your pages8.
What is cheaper than Stan Store?
For digital products, Linktree Pro costs $17 a month and takes 0%4. Beacons Free and Fourthwall Free charge percentage fees of 9% and 5% on digital respectively, so their cost grows with your revenue56. Checkout Page costs nothing until you pass $3,000 a month8.
Is Beacons better than Stan Store?
Beacons is better if you're starting out, since its free plan includes a media kit and email sends at $05. Stan is better once Beacons' 9% fee on your sales would exceed Stan's flat $291. Beacons Creator Plus at $30 with 0% fees is the closest match to Stan Creator5.
Does Linktree take a percentage of sales?
Linktree Pro takes 0% on sales, and you pay only the subscription plus Stripe processing4. Across plans, Linktree's fee structure is a plan-dependent percentage plus the Stripe fee10. Older lists show 9% or 12% Linktree fees116. Linktree does charge USD $0.25 per payout4.
Does Stan Store take a cut of sales?
Stan takes 0% of transactions; creators pay only the subscription. You still pay card processing, which on Stan is the standard US Stripe fee of 2.9% + $0.30 per transaction2.
What is the best Stan Store alternative for courses?
SchoolMaker is built course-first and starts at $29 a month billed yearly9. Podia and Kajabi appear on lists for course sellers, and the lists disagree on Podia's price119126. If your courses sit alongside digital downloads and bookings, Stan Creator's flat $29 is still competitive12.