Stan Store pricing 2026: $29 vs $99, fees and how to cancel

How much Stan Store costs in 2026

Annual billing on Creator costs $300 a year, which saves $48 against paying monthly, and Creator Pro at $948 a year saves $240³. The catch is timing: on Creator, $300 equals 10.3 months at $29, so annual only pays off if you would keep Stan past month 10. On Pro, $948 equals 9.6 months at $99, and Pro annual wins from month 10.

One thing that trips people up: affiliate-only accounts exist, but they only let people use resell links and cash out commission, with no Stan Store features included, so an affiliate account is not a free store. Stan has no free plan¹, but you can try it free for 14 days³.

Stan doesn't publish a price history, but the same prices appear in Stan's help center (updated June 23, 2026) and blog (updated July 22, 2026)¹³. Prices on this page were checked November 5, 2026.

What $29 gets you and what the extra $70 adds

The Creator plan covers the full storefront: Stan pitches it for booking coaching calls, hosting courses and webinars, and building memberships³. It also includes community features and Stan AutoDM, listed for automated Instagram replies. Creator Pro includes everything in Creator plus the marketing and sales layer: discount codes, limited-quantity offers, upsells and order bumps, Stan Payments with Afterpay and Klarna, funnels, affiliate management, contact import, and email broadcasts and flows¹.

Both plans allow unlimited products sold to unlimited customers. You can upgrade or downgrade between Creator and Creator Pro at any time³.

Two details matter for TikTok traffic. Pixel tracking for Meta, Google, Pinterest and TikTok is a Creator Pro feature, so the TikTok pixel is not available at $29. And the AutoDM on the Creator plan is listed for Instagram replies, not TikTok¹.

So which plan? Creator Pro earns its extra $70 if you'll use the email flows, upsells, discount codes and the TikTok pixel¹. If you mainly sell a course or book calls, the Creator plan covers it, and you can upgrade any time³.

For small-ticket sellers, consider a quick example. On a $15 digital product paid with a US card, the Stripe fee is about $0.74, so you net roughly $14.27. At that net, 3 sales each month cover the Creator plan and 7 cover Pro. The extra $70 for Pro works out to about 5 more sales monthly.

The fees on top of the plan

The 0% applies to Stan alone. Stripe and PayPal handle the payments, and Stan says it does not control their processing fees². Here is what US sellers actually pay, on top of the subscription.

The payout fee has a floor: 0.25% + $0.25 only reaches $1 at a $300 cash-out, so any cash-out under $300 costs the $1 minimum. As examples, a $200 cash-out works out to $0.75 by the formula but you pay $1, and a $1,000 cash-out costs $2.75.

PayPal has its own wrinkle. PayPal fees don't show in Stan's Income tab, so you check them in your PayPal account².

Refunds cost you money too. Refunds deduct the full amount the customer paid, and Stripe does not return its fee. Stan's own example: a $50 sale with $2 in fees earns you $48, but the refund deducts $50, leaving you $2 down².

You've probably seen Stan's blog say creators "keep 100% of what you earn"³, while Kourses describes Stan processing as "around 2.9% plus 30 cents" and doesn't mention the payout fee⁴. Stan's own fee page settles it: the 100% claim means Stan's cut is 0%, and Stripe's 2.9% + $0.30, the payout fee with its $1 minimum, and any refunded Stripe fees still come out of your balance². Both statements are true; they're just describing different cuts.

As an illustration, all-in monthly cost on Creator at $29 with a $15 average sale, US cards and one cash-out a month:

Creator Pro runs higher. With $150 in monthly sales the total is $107.35 (71.6%), and $300 in sales brings it to $114.70 (38.2%). The figure reaches $137.78 (18.4%) at $750, then $176.32 (11.8%) at $1,500 and $253.38 (8.4%) at $3,000. When volume is low, the plan fee dominates everything.

Flat fee or a per-sale cut: when Stan is cheaper

A flat $29 beats a per-sale platform fee once your monthly sales pass a clear line. Processing fees apply on both setups, so the comparison below leaves them out and looks only at the platform's cut versus Stan's subscription.

The break-even points move with the fee rate. With a hypothetical 9% per-sale fee, $29 is cheaper once you sell more than about $322 a month. If the fee is 5%, the line moves to about $580. At 10% it drops to roughly $290.

Pro's $99 needs a much higher line: roughly $1,100 a month against 9%, or about $1,980 against 5%. At $1,000 a month in sales, a 9% cut costs you $90 against Stan's $29.

Gumroad, Beacons and Linktree take a different route. Each one has a free tier that takes a cut per sale instead of charging a flat subscription. For current numbers, check our Beacons vs Stan Store comparison.

Below a few hundred dollars a month, a free tool with a per-sale fee usually costs less. Above that line, a flat fee usually wins, and the gap grows with every sale.

Stan Store prices next to close alternatives

A few flat-fee tools price against stan directly. Prices and terms below were checked on each company's own page: Checkout Page on October 31, 2026, Kourses on a page dated June 24, 2026, and Ruzuku on a page dated September 2026.

Each tool trades something off. Stan includes Instagram AutoDM¹. Checkout Page includes discount codes, payment plans and order bumps on every plan, including the free one. Its free plan shows Checkout Page branding, and Scale covers up to $10,000 in monthly sales⁵.

Kourses and Ruzuku are course platforms rather than storefronts. Ruzuku's free plan is capped at 5 students at a time⁶ but doesn't expire⁷. Its Core plan costs $997/year⁶.

Those three per-sale-fee tools take a percentage instead of a subscription. We don't list their rates here; see our Stan Store vs Linktree breakdown and the Beacons comparison linked above for current numbers.

How to cancel Stan Store without surprise charges

Before you cancel, do two things first. Stan tells creators to cash out their available funds before cancelling, and you must cancel each customer's membership subscription by hand or those customers keep being charged⁸.

1. Log in to your Stan account.
2. Open Settings.
3. Go to the Billing tab.
4. Click Cancel Subscription⁸.

After cancelling, you keep access until the end of the current billing cycle⁸.

Billing dates can't be changed directly. The workaround is to cancel and reactivate on the date you want, but know that reactivating charges your card immediately and puts the store live again. If you want a full deletion rather than a cancellation, a permanently deleted Stan account is removed automatically after 7 days. Your buyers keep access to courses they purchased after you cancel, as long as you don't delete the courses⁸.

What Stan Store doesn't cover for TikTok Shop creators

Stan's plan lists cover selling your own products, and neither plan's feature list includes brand-deal tools such as rate negotiation, written agreements or collecting brand payments¹. Rateful is built for that job: it's an AI manager for brand deals, not a store. Brands email your deals address, and Sam, the AI manager, answers, negotiates to your rate card and sends a written agreement.

On your own deals, your deposit is released before you film, and Rateful holds only the remainder until the posts are live, so you're not chasing invoices after the work is done. The written agreement sets the exact payment plan.

Rateful takes 0% of creators' deals, and brands pay about 5% booking protection on top. Creators can pick Pro at $49 a month, Scale at $149 a month with unlimited pitches, or the Free plan, where each reply waits for the creator's approval. What you make depends on your rates and which brands say yes, so earnings can't be promised.

See the Rateful vs Stan Store comparison. For the outreach side, our guide on how to get brand deals on TikTok goes into much more detail on pricing and pitch messages.